The Aloha Glossary
SEO & AI-Search, plainly explained
223 terms across 10 categories — from canonical tags to AI Overviews. Search a term or explore the clusters below.
AI Search & Answer Engines33
How brands get cited and described inside AI answers.
AEO (Answer Engine Optimization)AI Answer Engines (ChatGPT, Perplexity, Gemini, Copilot)AI Answer SentimentAI Brand MentionsAI Citation / Mention TrackingAI Crawler Directives (robots.txt for AI)AI Crawlers (GPTBot, ClaudeBot, PerplexityBot)AI OverviewsAI Referral TrafficAnswer EngineAnswer-First Content StructureAuthority Signals for LLMsCitation-WorthinessConversational SearchEmbeddings / VectorsGenerative Engine / Generative SearchGEO (Generative Engine Optimization)Geo-targetingGoogle-ExtendedGrounding / Grounding SourcesHallucination MonitoringInformation GainKnowledge CutoffLarge Language Model (LLM)LLMs.txtNatural Language QueriesPromptQuotability / ExtractabilityQuotable Statistics & DataRetrieval-Augmented Generation (RAG)Share of Voice in AI Answers (Share of Model)Spoken-Answer OptimizationStructured Answers
View all AI Search & Answer EnginesTechnical SEO45
Crawling, indexing, rendering, and site health.
301 Redirect302 RedirectBreadcrumbsCanonical TagCanonicalizationccTLDCore Web Vitals (LCP, INP, CLS)Crawl BudgetCrawl DepthCrawl ErrorsCrawl Stats ReportCrawler / Spider (Googlebot)CrawlingFaceted NavigationFAQ SchemaHowTo SchemaHreflangHTML SitemapHTTP Status Codes (404, 410, 500, 503)HTTPS / SSLIndex CoverageIndexingInternational SEOJavaScript SEOLazy LoadingLocal SchemaLog File AnalysisMobile-First Indexingmultilingual vs. multiregionalOrphan PagePage SpeedPaginationQ\&A SchemaRedirect ChainRendering (SSR / CSR / Dynamic)Responsive DesignRobots.txtSite ArchitectureSoft 404Speakable SchemaStructured Data / Schema MarkupSubdomain vs. SubdirectoryURL SlugX-Robots-TagXML Sitemap
View all Technical SEOContent & On-Page31
Content strategy and everything on the page.
Above the FoldAlt TextContent BriefContent ChunkingContent DecayContent Gap AnalysisContent HubContent Licensing for AIContent PruningContent RefreshCornerstone ContentDuplicate ContentE-E-A-TE-E-A-T for AIEntity / Entity SEOEntity ConsistencyEvergreen ContentHeading Tags (H1-H6)Image OptimizationMeta DescriptionMeta TagsMeta Title (Title Tag)On-Page Content OptimizationOn-Page SEOOpen Graph TagsPillar PageReview SignalsSemantic SearchThin ContentTopic ClusterTopical Authority
View all Content & On-PageLinks & Authority28
Backlinks, anchors, and the signals that build trust.
Anchor TextBacklinkBroken Link BuildingCo-CitationDigital PRDisavowDofollow LinkDomain Authority (DA)Domain Rating (DR)Editorial / Natural LinksGuest PostingInbound LinkInternal LinkingLink BuildingLink Equity (Link Juice)Link FarmLink ReclamationLink VelocityLinkable AssetMeta Robots Tag (Noindex / Nofollow)Nofollow LinkOutbound LinkPage AuthorityPageRankPBN (Private Blog Network)Referring DomainsSponsored / UGC Link AttributesToxic Backlinks (Spam Score)
View all Links & AuthoritySERP Features21
The rich results and boxes that own the search page.
Definition BoxDirect Answer / Answer BoxFAQ Rich ResultFeatured SnippetFeatured Snippet OptimizationFeatured Snippet Types (Paragraph / List / Table)Image PackKnowledge GraphKnowledge PanelLocal Pack (Map Pack)People Also Ask (PAA)People Also Ask OptimizationPosition ZeroReview / Rating StarsRich Results / Rich SnippetsSERP (Search Engine Results Page)SERP AnalysisSitelinksSnippet BaitTop StoriesVideo Carousel
View all SERP FeaturesAnalytics & Measurement19
Clicks, conversions, and proving SEO impact.
AttributionAverage PositionBounce RateClick-Through Rate (CTR)ClicksConversionConversion RateDwell TimeEngagement RateGoogle Analytics (GA4)Google Search ConsoleImpressionsKPIOrganic SearchOrganic TrafficRank TrackingSessionsShare of Voice (Visibility)Zero-Click Search
View all Analytics & MeasurementKeywords & Search Intent13
Finding the right queries and matching intent.
Head (Short-Tail) KeywordsIntent MatchingKeywordKeyword CannibalizationKeyword DensityKeyword DifficultyKeyword MappingKeyword ResearchLong-Tail KeywordsQuestion-Based KeywordsSearch IntentSemantic SimilarityTF-IDF
View all Keywords & Search IntentAlgorithms & Updates13
The ranking systems and updates that move the SERPs.
BERTCore UpdateGoogle AlgorithmHelpful Content SystemHummingbirdPage Experience UpdatePandaPassage RankingPassage-Level OptimizationPenguinRankBrainSpam UpdateWhat Is the Google MUM Algorithm? Definition and SEO Impact
View all Algorithms & UpdatesLocal & International SEO5
View all Local & International SEORanking in a place and across languages.
SEO Fundamentals15
The core concepts every marketer should know.
Black Hat SEOGray Hat SEOManual Action / PenaltyOff-Page SEORankingReconsideration RequestSearch EngineSearch VolumeSEO (Search Engine Optimization)Technical SEOVoice Assistants (Siri, Alexa, Google Assistant)voice searchVoice Search OptimizationWhite Hat SEOYMYL (Your Money or Your Life)
View all SEO Fundamentals