20 years of methodology, encoded into agents. Here's how we think about SEO, AI, and building systems that deliver.
One incident compromised a trusted WordPress SEO plugin's update system. The other exposed vulnerabilities in PHP itself. What happened, who's affected, and what it means for SEO.
AI SEO advice is confident, clear and usually right on average. Ask it one follow-up and it hands you three paths instead of one. Picking the right one is still the job.
On October 9, 2026, ChatGPT links lost their utm_source=chatgpt.com tag. In our own data the tag went from 99.9% of cited links to under 1% within three days. Update, October 17: the tag is coming back, on about half of cited links on October 16 and rising.
Bing Webmaster Tools now groups the grounding queries behind AI answers into topics, with sizes, competitors, and 'opportunity' queries. The big numbers deserve caution. The queries underneath deserve curiosity.
The source card gets the URL right. The sentence above it doesn't. What I found checking 10,891 URLs across ten sites, plus a Claude Code prompt to find and redirect yours.
The most requested AEO tactic of the year is publishing a "best in category" list with yourself on top. I traced every citation in 268,493 AI answers to see who actually gets recommended, and what happened to the brands that ran the tactic hardest.
Balance simplicity with accuracy. Learn how to combine rankings, traffic, leads, and AI visibility into a single, verifiable segment health score.
Discover how a financial services company achieved 1,155% YoY organic traffic growth using a multi-agent dashboard to track leads, traffic, and revenue metrics.
Traditional SEO traffic models ignore zero-click searches and AI Overviews. Learn why clickstream ETV provides the only defensible data for content strategy.
Ditch the generic pitch deck. Learn how Aloha uses interactive competitive data and cluster-level gap analysis to create visual urgency and prove ROI to prospects.
Discover the critical differences between SEO vs GEO vs AEO. Learn how to protect your market share, optimize for AI, and track ROI in a zero-click era.
Stop reporting on vanity metrics. Learn Aloha’s framework for connecting organic search to revenue, using traffic value, keyword OKRs, and lead attribution.
Unlock the "invisible" SEO lever. Learn Aloha’s framework for mapping competitor internal links to find authority gaps, fix declining rankings, and outrank rivals.
Stop silent failures in AI workflows. Discover 10 production-tested anti-patterns, from context bloat to monolithic prompts, that degrade quality and ROI.
Traditional rankings are only part of the visibility story. Here is the AEO tracking framework we use to measure citation share and referral traffic across five AI search engines.
Stop reporting metrics in a vacuum. Here is how we use a structured search-intelligence framework to separate search engine noise from real trends.
Most agencies create thought leadership from brainstorming. We create it from operational evidence. Here is how we turn daily tasks into publishable insights.
Search Console finally breaks out AI Overviews and AI Mode visibility. It reports impressions, pages, countries, and devices. Everything except clicks. Google already counts those. Choosing not to show them is the whole story.
Six load-bearing edits to my Day 30 guide on building SEO agent skills, after twelve more audits and one near-disaster from a Cloudflare blind spot.
Eight AI agents. 96 checks. 34 developer-ready tickets. A translation proxy silently rewriting canonical tags after render, 48 pages shipping lorem ipsum as live body copy, and localized pages claiming to be German while serving English.
The difference between telling AI to "audit this website" and encoding 20 years of methodology into agents that execute it consistently.
Book a strategy call and get:
Where you rank now across Google, AI Overviews, ChatGPT, Gemini, and Perplexity.
The topics you're missing but your competitors aren't — mapped by intent and opportunity.
Projected traffic and pipeline growth based on your market and competitive position.
Book a strategy call and get:
Where you rank now across Google, AI Overviews, ChatGPT, Gemini, and Perplexity.
The topics you're missing but your competitors aren't — mapped by intent and opportunity.
Projected traffic and pipeline growth based on your market and competitive position.