Bros before SEOs
We roast websites. On camera. With love. Mostly.
SEO Bros is the live show where Ben and Yaron pull up a real website, tear it apart line by line, and hand back a fix list that would cost you a consulting retainer anywhere else. No fluff, no jargon, and absolutely none of that “it depends” crap.
Deal with it 😎We Roast an SEO Expert: radiantpelvichealth.com
The guys holding the tongs
Two SEOs, one mission: help people learn SEO without all the “it depends” crap.
Runs operations and product at Aloha Digital, building the audit tooling and production systems behind every engagement. Which means when he opens your source code on the show, he is doing exactly what he does for clients all week, just with witnesses. The nice one, allegedly.
Does growth at monday.com by day, roasts websites by night. The content marketing brain of the show: content strategy, keyword mapping, and funnels at a scale most sites never see. Believes every site has at least eleven missed opportunities and he has the receipts to prove it.
With additional experts
Managing Partner at Aloha Digital with 20+ years building SEO growth engines. Known on the show as Eagle Eye Itay. Sees the rendering issue before the page finishes loading.
Head of Brand at SE Ranking, previously Wix and Semrush, and one of the most prolific podcast voices in SEO. Drops by when a roast needs extra authority. The websites never thank him.
Roast with us
This could be youThink you can look at a homepage and feel the missing H1? Audition to hold the tongs on a future episode.
Apply as a guest hostWhy we do this show
You get a free audit
The kind agencies charge four figures for. Yours costs one form submission and a little public humiliation.
You watch us work
We audit in real time, unscripted, behind-the-scenes included. Watch how we think, then steal the method for your own site.
We love doing it
Honestly, this is our idea of fun. Two SEOs, one website, zero “it depends”.
What happens when we roast you
You volunteer your site
Brave. We like that. Submit it below and we pick sites for upcoming shows.
We audit it live
Headers, content, technical SEO, AI search readiness. Nothing is off limits, including that lorem ipsum you forgot in production.
You get the grade
A letter grade, a prioritized fix list, and a video you can send to whoever owns the roadmap.
The report card
Every roast ends with one of these
There was lorem ipsum. In production.
We still talk about it.
Sit down. We need to talk.
Bring a notebook.
Solid work. Missed opportunities everywhere.
The B2B special.
We want to speak to your SEO. And your developer.
Take a bow.
The usual suspects · what we catch most often
Counted across all 33 episodes. Yes, broken headings really are everywhere.
The roast archive
33 episodes of real websites getting real audits. Pick a roast.
38:10S2 · E5We Roast an SEO Expert: radiantpelvichealth.com
The site belongs to someone who knows SEO. That made it more fun, not less.
36:23S2 · E4We Are Getting Into Shape: Roasting shapes.co
A fitness-grade teardown. The website skipped leg day.
55:23SpecialThe Grand Hall Roast, Episode 1 (Monday.com Collab)
Live in front of 500 people. The audience dropped their URLs in the chat and we roasted them on the spot, unscripted.
49:22SpecialThe Grand Hall Roast, Episode 2 (Monday.com Collab)
The Grand Hall doors open again. Round two of the live collab, more audience sites, zero rehearsal.
40:39S2 · E3We Are Trying to Be Zen: Roasting zenzap.co
We came in calm. The header hierarchy tested that immediately.
45:18S2 · E2We're Back to Grilling (S2E2)
Season 2 gets properly fired up. Literally, there is a grill.
25:04S2 · E1Season 2 Kick Off: AEO Myths Debunked
Nothing on the grill this time. Just the AEO myths everyone keeps repeating.
27:00We Roasted UserVoice: Here Is What Could Be Better
A feedback platform receives some feedback. Poetic.
32:41Zapier, You've Been Roasted
Automation without limits. SEO with a few, as it turns out.
38:25Podium: Tiny Fixes Can 10x Your SEO
Small tweaks, big upside. The most fixable roast we have done.
24:54We Roasted Iterable: Stop Marketing Like It's 2015
A growth marketing platform stuck in a previous growth era.
32:22We Roasted Gong.io: SEO Mistakes Exposed
Revenue intelligence, meet search intelligence. There were findings.
26:58Are You Making These SEO Mistakes? Invoca's Worst
Call tracking experts who did not see this call coming.
27:48We Roasted Deepgram's SEO: Missing Major Opportunities
An AI voice giant leaving very human-sized SEO gaps.
33:50Learn From Our HiBob SEO Roast
HR tech with people problems. Website people problems.
27:23We Roasted RevGenius: Massive Community, No SEO
Tens of thousands of members. Approximately zero of them from organic.
16:36We Roasted Hygraph's SEO: Here Is What They're Missing
A headless CMS that lost its head over content strategy.
19:27We Roasted a Cybersecurity Website. It Was a Mess
Secure infrastructure, exposed SEO. We found everything.
14:32Is Futurepedia Missing Big Opportunities?
The AI tools directory, and the genius strategy it is not using yet.
35:34We Roasted theJuice: Headers, Content Strategy, Foundations
A content marketing platform gets a content marketing intervention.
16:10Does Every Site Even Need SEO? Roasting TOL Biotech
Bio what??! An honest look at when SEO actually matters.
30:25Keyword Research for Small Businesses: Roasting Sarah Raanan
A masterclass in small-business keyword research, roast edition.
47:25How StreamYard Can 10X Their Organic Traffic
Featuring Eagle Eye Itay. The tool we stream on gets streamed about.
59:45We Roasted Make.com: 11 SEO Fixes to 2X Their Traffic
Headers, EEAT, CTAs, fake logos, mobile. Our longest roast for a reason.
25:34We Roasted Airfleet: How They Can 10X Their Traffic
An agency site gets agency-grade notes. Awkward and useful.
23:58We Roasted CommBox: Headers and Author Pages Matter
Author pages are super important. CommBox learned this live.
28:00We Roasted WiseStamp: The Coolest Email Signature Tool
Great product, and a website that signs off too early.
18:33We Roasted Hyro.ai: Amazing Content, No SEO Strategy
Proof that great content without strategy is just a diary.
25:22S1 · E6SEO Roast #6: Ariel Cohen's Podcasting Studio
SEO meets strategy. A podcaster gets podcasted about.
24:43The Google Leak: What SEOs Should Know
The one time we roasted Google instead. The leak, decoded.
43:41S1 · E3SEO Roast of Superside: The Most Complete SEO Audit Ever
We said the most complete SEO audit ever. We stand by it.
20:43S1 · E2SEO Roast EP #2: Lorem Ipsum and Headers Gone Wrong
Featuring lorem ipsum in production and sloppy product pages.
29:38S1 · E1SEO Bros Ep #1: WEB3, Vivek's Courses, and the UX Writing Hub
Where it all began. Three websites, one episode, no regrets.
Quick burns
Sixty-second takes for when a full roast will not fit in your day.
You Cannot Just Go to ChatGPT: The Missing Step
AEO vs SEO: They Work Together
Are Schemas Important?
SEO Is Not Dead: 90% Still Search on Google
Small Businesses Are Falling Behind on AI
We're Roasting RevGenius' SEO
Want to Rank #1 on Google?
Are You Making These 2 Blog Optimization Mistakes?
Skipping the Author Page: Trend or Missed Opportunity?
SEO Should Bring In Money
Hygraph, Hyper Growth? We Do Not Buy It
Way More Mistakes Than Expected on a 7-Page Website 😬
The Worst Tech Issues We Have Ever Seen
The Problem With AI Content
Our Genius SEO Strategy for Futurepedia
Get on the show
Volunteer your website for a public teardown, or prove you belong on the other side of the grill.
Frequently asked, honestly answered
Is the roast free?
Yes. You pay in dignity.
Will you be mean?
We roast the website, never the human. The website, however, should be worried.
What if my site is actually good?
Then you will get a good grade and we will find the eleven things anyway.
When do you go live?
Thursdays, on the SEO Bros YouTube channel. Subscribe and the algorithm handles the rest.
What if I want the fixes done, not just listed?
That is literally what Aloha Digital does. Convenient, right?
Join literally dozens of subscribers
New roasts every Thursday. Subscribe so you never miss watching someone else's website get grilled, and learn a truckload of SEO while you're at it.