SEO Roast of Superside: The Most Complete SEO Audit Ever
We said the most complete SEO audit ever. We stand by it.
On the grill this week
Superside
superside.com
Roasted by
Yaron · Ben
S1 · E343:41
In this episode
We came to praise a DR 74 site with top five rankings for graphic design services, and still walked out with a full punch list.
The hidden content scare: mysterious headers in the code that appear nowhere on the page had us yelling old-school cloaking, until we traced them to a menu wrongly tagged as H3s across the entire site.
Superside has around 1,100 blog posts and only about 400 of them rank for anything, which means two thirds of the blog is invisible to Google.
We found a page ranking number one for social media design agency that barely optimizes for the term, and it taught us everything about virgin SERPs.
Ben runs his Ahrefs playbook, then Yaron fires up Screaming Frog and roasts the roast.
The roast scorecard
Superside
superside.com
No grade issued on air
On the grill:Heading hierarchyHidden & placeholder contentContent freshness & refreshNavigation & site structureInternal linking & anchorsKeyword strategy & mappingDigital PR & mentions
Key findings
Navigation menu items are tagged as headers site-wide, so every page carries a block of header tags that never should have been headers at all.
Roughly 1,100 blog posts exist but only about 400 rank for keywords, an unexplained gap on a site Google clearly likes.
Comparison pages are split between a compare folder and loose URLs outside it, which breaks the content silo and makes the topic harder for Google to read.
Content is scattered across guides, knowledge, learn, and playbooks folders that are basically synonyms, including an 11,000 word guide that brings in no traffic.
The social media creative page ranks number one for social media design agency on a SERP where nobody is laser focused on design, a classic open SERP win.
Top action items
1Fix the headers so the menu stops showing up as H3s on every page of the site.
2Consolidate the compare pages into one folder, but only the ones that are not ranking. Never touch a ranking page.
3Run a full content audit: refresh old posts with business value, then drive internal links from your strongest pages to the ones that matter.
4Ask the brands featured on your city pages for links back, and work the position 8 to 35 keywords as low hanging fruit.
What we learned (steal these)
Never touch a ranking page. Check positions before you restructure URLs, no matter how messy they look.
Before writing anything new, audit what you already have. A thousand non-ranking posts is a bigger opportunity than the next post.
Hunt for virgin SERPs. When nobody answers the exact intent, a dedicated page can outrank far bigger sites.
Signed and grilled by
Yaron · Ben
SEO Bros · S1 · E3
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