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- The Bulgarian online therapy search market lost the majority of its traffic in 12 months — average competitor down 36% YoY.
- Zero content categories carry meaningful search traffic — no educational, how-to, or editorial volume exists to capture.
- iMatter.bg grew +85% YoY and still only reaches 419 clicks/mo — the ceiling is low even for winners.
Bottom line
SoulBG earns 65 clicks/mo against a 1,734-click competitor field in BG.
Opportunity score
Not qualified
Market ranked pages (total)
10
avg 1 page per competitor
SoulBG monthly clicks
65
vs e-therapy.bg at 598
Competitors growing
3 of 9
market-wide decline dominates
12-month upside (realistic)
65 clicks/mo
no addressable content headroom found
Competitors we analysed
9 competitors measured against SoulBG — 9 active in 🇧🇬 BG organic search.
Direct competitors
| # | Competitor | Est. organic traffic | Trend· HoH | Ranked keywords | Ranked pages |
|---|---|---|---|---|---|
| #6 | SoulBGYou soulbg.com | 65/mo 12 kw | +34% | 12 | |
| #1 | e-therapy.bg e-therapy.bg | 598/mo 7 kw | -52% | 7 | |
| #2 | iMatter.bg imatter.bg | 419/mo 16 kw | +85% | 16 | |
| #3 | Kabinet.bg kabinet.bg | 252/mo 6 kw | +52% | 6 | — |
| #4 | Psihoterapia Online BG psihoterapia-onlinebg.com | 173/mo 29 kw | -37% | 29 | |
| #5 | Terapevtinfo terapevtinfo.com | 167/mo 50 kw | +56% | 50 | |
| #7 | BGtherapy bgtherapy.com | 50/mo 20 kw | -42% | 20 | |
| #8 | BGpsiholog bgpsiholog.com | 35/mo 8 kw | -93% | 8 | — |
| #9 | Mentalico mentalico.bg | 28/mo 16 kw | -70% | 16 | |
| #10 | MyTherapist.bg mytherapist.bg | 12/mo 6 kw | -46% | 6 | — |
#6
SoulBGYou
soulbg.com
Est. traffic
65/mo
Trend
+34%
Ranked keywords
12
Ranked pages
#1
e-therapy.bg
e-therapy.bg
Est. traffic
598/mo
Trend
-52%
Ranked keywords
7
Ranked pages
#2
iMatter.bg
imatter.bg
Est. traffic
419/mo
Trend
+85%
Ranked keywords
16
Ranked pages
#3
Kabinet.bg
kabinet.bg
Est. traffic
252/mo
Trend
+52%
Ranked keywords
6
Ranked pages
—
#4
Psihoterapia Online BG
psihoterapia-onlinebg.com
Est. traffic
173/mo
Trend
-37%
Ranked keywords
29
Ranked pages
#5
Terapevtinfo
terapevtinfo.com
Est. traffic
167/mo
Trend
+56%
Ranked keywords
50
Ranked pages
#7
BGtherapy
bgtherapy.com
Est. traffic
50/mo
Trend
-42%
Ranked keywords
20
Ranked pages
#8
BGpsiholog
bgpsiholog.com
Est. traffic
35/mo
Trend
-93%
Ranked keywords
8
Ranked pages
—
#9
Mentalico
mentalico.bg
Est. traffic
28/mo
Trend
-70%
Ranked keywords
16
Ranked pages
#10
MyTherapist.bg
mytherapist.bg
Est. traffic
12/mo
Trend
-46%
Ranked keywords
6
Ranked pages
—
Primary number is the competitor's top organic country. If different from 🇧🇬 BG, the target-country figure is shown underneath for comparison.
Content lanes · who owns what
100% of the 449 competitor clicks analysed are uncategorised, leaving 0 addressable clicks.
No editorial, educational, product, or gated content surfaced as a rankable lane in the addressable pool.
| Competitor | gated content assets | product & commercial | editorial content | educational reference | homepage & navigation | Search traffic worldwide / mo |
|---|---|---|---|---|---|---|
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
| And 1 more competitor with smaller content footprints | ||||||
| Lane total | 0 0 pages | 0 0 pages | 0 0 pages | 0 0 pages | 0 0 pages | 0/mo from 0 pages |
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
And 1 more competitor with smaller content footprints.
Darker green = stronger presence in that lane. Click any cell to see the sample pages behind it — or a content type below for the whole lane. Figures reflect worldwide competitor search traffic; the per-market addressable opportunity is sized separately, with a deeper breakdown at onboarding.
