This report is best viewed on desktop — on mobile, tables become cards and wide visuals open fullscreen.
- First Connect doubled organic traffic in 12 months — the only competitor besides Smart Choice gaining ground.
- Vertafore, EZLynx, and Openly pull 153K combined monthly visitors — largely unthreatened by anyone right now.
- 57% of your content is educational — the format that's driving category wins across this market.
Bottom line
First Connect doubled traffic while 12 of 13 competitors are shrinking
Opportunity score
Qualified
Tech verdict
Pre-auditStrong
Technically sound
10 pass3 minor
AEO-ready
Your monthly visitors
16,288
doubled YoY — momentum is real
Growth runway
Today
16K/mo
12-mo target
17K/mo
Addressable market
3.2K/mo
Moderate scenario: 5%+ growth in organic traffic within 12 months.
Competitors we analysed
8 competitors measured against First Connect Insurance — 7 active in 🇺🇸 US organic search, 1 with their primary market elsewhere.
Direct competitors
| # | Competitor | Est. organic traffic | Trend· HoH | Ranked keywords | Ranked pages |
|---|---|---|---|---|---|
| #2 | First Connect InsuranceYou firstconnectinsurance.com | 16K/mo 1.8K kw | +106% | 1.8K | |
| #1 | Smart Choice Agents smartchoiceagents.com | 29K/mo 5.7K kw | +13% | 5.7K | |
| #3 | Bold Penguin boldpenguin.com | 4.0K/mo 263 kw | -30% | 263 | |
| #4 | Agentero agentero.com | 763/mo 203 kw | -17% | 203 | |
| #5 | Semsee semsee.com | 466/mo 132 kw | -42% | 132 | |
| #6 | Tarmika (Applied Systems) tarmika.com | 233/mo 99 kw | -34% | 99 | |
| #7 | InsureZone insurezone.com | 111/mo 36 kw Top market:137in IN | -68% | 36 | |
| #8 | RiskProNet riskpronet.com | 2/mo 5 kw | -36% | 5 | |
| #9 | Iroquois Group iroquoisgroup.com | —/mo | — | — | — |
#2
First Connect InsuranceYou
firstconnectinsurance.com
Est. traffic
16K/mo
Trend
+106%
Ranked keywords
1.8K
Ranked pages
#1
Smart Choice Agents
smartchoiceagents.com
Est. traffic
29K/mo
Trend
+13%
Ranked keywords
5.7K
Ranked pages
#3
Bold Penguin
boldpenguin.com
Est. traffic
4.0K/mo
Trend
-30%
Ranked keywords
263
Ranked pages
#4
Agentero
agentero.com
Est. traffic
763/mo
Trend
-17%
Ranked keywords
203
Ranked pages
#5
Semsee
semsee.com
Est. traffic
466/mo
Trend
-42%
Ranked keywords
132
Ranked pages
#6
Tarmika (Applied Systems)
tarmika.com
Est. traffic
233/mo
Trend
-34%
Ranked keywords
99
Ranked pages
#7
InsureZone
insurezone.com
Est. traffic
111/mo
Trend
-68%
Ranked keywords
36
Ranked pages
#8
RiskProNet
riskpronet.com
Est. traffic
2/mo
Trend
-36%
Ranked keywords
5
Ranked pages
#9
Iroquois Group
iroquoisgroup.com
Est. traffic
—/mo
Trend
—
Ranked keywords
—
Ranked pages
—
Primary number is the competitor's top organic country. If different from 🇺🇸 US, the target-country figure is shown underneath for comparison.
