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- emerchantpay is down 35% YoY while Rapyd gained 56% — same market, opposite trajectory.
- 360,261 addressable clicks/mo sit in content categories emerchantpay is underweight in — almost all editorial and how-to.
- ChatGPT cannot retrieve emerchantpay.com at all — the brand is absent from AI-generated vendor shortlists in B2B fintech.
Bottom line
eMerchantPay captures just 11,658 of 360,261 addressable monthly clicks across 5 target markets.
Opportunity score
Perfect fit
Tech verdict
Pre-auditHigh risk
Blocking issues
7 pass4 blocking
Full audit required
Your ranked pages
213
vs competitor avg 258 — closable gap
Growth runway
8.7× growth
Today
12K/mo
12-mo target
102K/mo
Addressable market
360K/mo
Moderate scenario: 773%+ growth in organic traffic within 12 months.
Competitors we analysed
9 competitors measured against emerchantpay — 9 active in 🇺🇸 🇬🇧 🇩🇪 🇫🇷 🇨🇦 5 markets organic search.
Direct competitors
| Estimated traffic | Per market · 5 in scope + others | Estimated ranked | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Competitor | Worldwide all countries | Trend· HoH | US | GB | DE | FR | CA | Others | Keywords | Pages |
| #10 | emerchantpayYou emerchantpay.com | 26K/mo | -35% | 6.0K | 5.1K | 148 | 22 | 556 | 14K Other countries14K
+ 0 long-tail | 5.0K | |
| #1 | Nuvei nuvei.com | 645K/mo | -61% | 164K | 26K | 5.5K | 2.6K | 28K | 418K Other countries418K
+ 281K long-tail | 8.7K | |
| #2 | Adyen adyen.com | 487K/mo | -36% | 116K | 37K | 26K | 21K | 12K | 276K Other countries276K
+ 211K long-tail | 21K | |
| #3 | Checkout.com checkout.com | 332K/mo | -3% | 89K | 19K | 4.8K | 17K | 7.2K | 194K Other countries194K
+ 119K long-tail | 20K | |
| #4 | PayU corporate.payu.com | 207K/mo | -4% | 7.6K | 1.7K | 927 | 230 | 563 | 196K Other countries196K
| 2.8K | — |
| #5 | Worldpay worldpay.com | 191K/mo | -8% | 50K | 72K | 1.3K | 1.8K | 3.7K | 63K Other countries63K
+ 46K long-tail | 15K | |
| #6 | Rapyd rapyd.net | 110K/mo | +56% | 16K | 13K | 581 | 166 | 3.1K | 77K Other countries77K
+ 56K long-tail | 5.9K | |
| #7 | Elavon elavon.com | 102K/mo | -14% | 87K | 2.3K | 184 | 133 | 8.3K | 4.4K Other countries4.4K + 4.4K long-tail | 5.1K | |
| #8 | Paysafe paysafe.com | 77K/mo | -35% | 18K | 13K | 6.1K | 810 | 7.0K | 32K Other countries32K + 32K long-tail | 4.8K | |
| #9 | BlueSnap bluesnap.com | 48K/mo | -24% | 25K | 1.0K | 192 | 90 | 1.3K | 20K Other countries20K
+ 8.9K long-tail | 4.0K | |
#10
emerchantpayYou
emerchantpay.com
Worldwide
26K/mo
Trend
-35%
Ranked keywords
5.0K
Ranked pages
#1
Nuvei
nuvei.com
Worldwide
645K/mo
Trend
-61%
Ranked keywords
8.7K
Ranked pages
#2
Adyen
adyen.com
Worldwide
487K/mo
Trend
-36%
Ranked keywords
21K
Ranked pages
#3
Checkout.com
checkout.com
Worldwide
332K/mo
Trend
-3%
Ranked keywords
20K
Ranked pages
#4
PayU
corporate.payu.com
Worldwide
207K/mo
Trend
-4%
Ranked keywords
2.8K
Ranked pages
—
#5
Worldpay
worldpay.com
Worldwide
191K/mo
Trend
-8%
Ranked keywords
15K
Ranked pages
#6
Rapyd
rapyd.net
Worldwide
110K/mo
Trend
+56%
Ranked keywords
5.9K
Ranked pages
#7
Elavon
elavon.com
Worldwide
102K/mo
Trend
-14%
Ranked keywords
5.1K
Ranked pages
#8
Paysafe
paysafe.com
Worldwide
77K/mo
Trend
-35%
Ranked keywords
4.8K
Ranked pages
#9
BlueSnap
bluesnap.com
Worldwide
48K/mo
Trend
-24%
Ranked keywords
4.0K
Ranked pages
Worldwideshows the competitor's total organic traffic across every country. Per-market cells (US, GB, DE, FR, CA) use heatmap saturation — darker green = stronger presence in that country.
Content lanes · who owns what
Editorial and reference content leads the worldwide search market at 41.2% of winnable clicks.
That share represents 208,908 clicks/mo worldwide — the single largest content lane ahead of technical docs at 34.8%.
The worldwide search market for winnable content is 507K clicks/mo — roughly 25% of competitor traffic. The rest is brand and navigation pages we can't address.
507K
search market
worldwide
worldwide
Content type
Clicks
Share
editorial & reference content
209K
41%
technical & developer docs
177K
35%
educational reference
69K
14%
payment method & directory
53K
10%
| Competitor | editorial & reference content | educational reference | payment method & directory | technical & developer docs | product & landing pages | Search traffic worldwide / mo |
|---|---|---|---|---|---|---|
258K/mo from 206 pages | ||||||
134K/mo from 301 pages | ||||||
· | 39K/mo from 134 pages | |||||
33K/mo from 127 pages | ||||||
33K/mo from 271 pages | ||||||
8.1K/mo from 14 pages | ||||||
· | 2.2K/mo from 11 pages | |||||
· | 482/mo from 8 pages | |||||
| And 1 more competitor with smaller content footprints | ||||||
| Lane total | 209K 482 pages | 69K 183 pages | 53K 288 pages | 177K 119 pages | 210K 110 pages | 507K/mo from 1072 pages |
258K/mo
206 pages
134K/mo
301 pages
39K/mo
134 pages
33K/mo
127 pages
33K/mo
271 pages
8.1K/mo
14 pages
2.2K/mo
11 pages
482/mo
8 pages
And 1 more competitor with smaller content footprints.
Darker green = stronger presence in that lane. Click any cell to see the sample pages behind it — or a content type below for the whole lane. Figures reflect worldwide competitor search traffic; the per-market addressable opportunity is sized separately, with a deeper breakdown at onboarding.
