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AI Visibility audit
Snapshot 2026-06-15

Voyagers Travel Company

AI Presence Score
2/ 5
How often AI surfaces you across ChatGPT · Gemini · AI Overview · AI Mode
#4 of 5 on AI presence · leader 24.5 · avg 12.6

How the AI answer engines — ChatGPT, Gemini, Google AI Overview & AI Mode — surface Voyagers Travel Company versus competitors on the questions your buyers ask, plus the sources they cite and the fastest gaps to close.

1

Where you stand today

Your AI Presence Score across the four engines your buyers now use. This is the baseline — everything below explains what's holding it down and how to move it.

Presence

Where you show up across AI search

On the questions your buyers actually ask — measured on non-branded prompts and keywords, so this reflects how often AI surfaces you unprompted, not when someone already searched your name.

ChatGPT
Weak2/5
8/120 · Brand surfaced in ChatGPT answers (6.7%)
Avg position
#11
Links / Text
8 / 0
Gemini
Negligible1/5
0/120 · Brand surfaced in Gemini answers (0%)
Links / Text
0 / 0
Google changed how Gemini returns sources — we currently capture brand mentions in the answer, not cited links.
Google AI Overview
Developing3/5
10/78 · Cited in Google AI Overviews (12.8%)
AI Overview appears on
78/102 kw
↳ cited
10
↳ rank, not cited
12
↳ not ranking
56
Google AI Mode
Weak2/5
10/102 · Surfaced in Google AI Mode (9.8%)
Organic Search
Negligible1/5
1/102 · Pages ranking in the top 10 (1%)
Avg position
#30.1
24 ranked · 1 in top 10
2

Who AI recommends instead

When your buyers ask, these competitors get named and cited. Here's who wins each surface and category — and the exact prompts and keywords where you're missing (each one a page to create or optimize).

Competitive standing

How you stack up on every surface

Each brand's visibility on every AI surface. You rank #4 of 5 on overall AI presence — leader 24.5, category average 12.6.

adventuresmithexplorations.com24.5Presence
9.2%ChatGPT
23.3%Gemini
33.3%AIO
32.4%AI Mode
51%Organic
galapagosislands.com19Presence
19.2%ChatGPT
8.3%Gemini
26.9%AIO
21.6%AI Mode
39.2%Organic
galapatours.com8.5Presence
6.7%ChatGPT
5%Gemini
11.5%AIO
10.8%AI Mode
17.6%Organic
Voyagers Travel7.3Presence
6.7%ChatGPT
Gemini
12.8%AIO
9.8%AI Mode
1%Organic
gogalapagos.com3.5Presence
5%ChatGPT
4.2%Gemini
2.6%AIO
2%AI Mode
3.9%Organic

Each cell = share of answers/results that name or cite the brand on that surface. Darker = stronger. Presence = average across the 4 AI surfaces.

Share of voice

Who AI recommends in your category

Across non-branded ChatGPT prompts, the share of answers each brand appears in — split by whether it was cited as a source or named in the answer. You rank #3 — 2 competitors appear more often than you.

  1. 1
    galapagosislands.com
    23019.2%
  2. 2
    adventuresmithexplorations.com
    1109.2%
  3. 3
    Voyagers Travel
    806.7%
  4. 4
    galapatours.com
    836.7%
  5. 5
    gogalapagos.com
    605%
Cited as a source (link)Named in the answer (text)
The prompts you're losing

Prompt by prompt — where AI surfaces you, and where it doesn't

Every buyer question we tested, sorted by outcome. The ones you lose map straight to a page in your content plan — that's the work that turns each into a win.

120 prompts analyzed · tap a tile to filter the list
Every one of these is winnable through your content plan — 27 new pages to create · 9 existing to optimize so AI starts surfacing you.
PromptWho AI namedThe fix
  • Best travel companies for Galapagos Islands tours for first-time visitors
    galapagosislands.com
    Create
  • Top-rated small-ship Galapagos cruise operators for US travelers
    gogalapagos.com
    Create
  • Can I see the best of the Galapagos Islands by staying in hotels and taking day trips instead of a liveaboard?
    galapagosislands.com
    Create
  • Which travel agencies specialize in Galapagos island cruises with expedition ships?
    galapatours.com
    Create
  • Recommend a company for a family Galapagos cruise with naturalist guides
    adventuresmithexplorations.com
    Create
  • How does a Galapagos land tour compare to a cruise in terms of wildlife access and cost?
    galapagosislands.com
    Create
  • Who offers the best Galapagos catamaran yacht charters for small groups?
    galapatours.comgalapagosislands.com
    Create
  • What are the best US-based agencies for booking Galapagos Islands hotels and tours together?
    galapagosislands.com
    Create
  • What are the best companies for Galapagos yacht charters in 2025?
    adventuresmithexplorations.com
    Create
  • What rare and endemic animals can I see in the Galapagos Islands on a guided tour?
    galapagosislands.com
    Create
  • What are the best Galapagos Islands tour options for couples in 2026, and how much do they typically cost?
    galapagosislands.com
    Optimize
  • How do I compare small-ship expedition cruise options for Antarctica — what should I look for in a vessel?
    adventuresmithexplorations.com
    Optimize
cited as a sourcenamed in the answer· hover a logo for the brand
Keywords vs competitors

Where you rank organically — and who AI puts ahead of you

Your top keywords with each competitor's position beside yours, plus the domains Google's AI Overview cites. Ranking is the foundation AI builds its answers on.

galápagos tourOptimize
40,500/mo
You #49AIOgalapagos.orgexpeditions.comfacebook.comzicasso.comtripadvisor.com
#10#19#1
how to go to the galapagosOptimize
2,400/mo
You AIOyoutube.comexplorerventures.comlapintagalapagoscruise.comquasarex.comandbeyond.com
#22#5#4
small shipsOptimize
2,140/mo
You AIO
#3
weather in antarcticaCreate
1,040/mo
You AIOadventuresmithexplorations.comintrepidtravel.comusap.govweather.comsupport.google.com
#5
places in the antarcticOptimize
1,000/mo
You #25AIOswoop-antarctica.comtripadvisor.in
#13
galapagos island luxury cruiseOptimize
880/mo
You AIO
#12#14#8
luxury cruise galapagos islandsOptimize
880/mo
You AIOscottdunn.comyoutube.comcntraveler.comgalapagosislands.comadventure-life.com
#19#31#22#6
luxury cruises to galapagosOptimize
880/mo
You #49AIOscottdunn.comyoutube.comcntraveler.comgalapagosislands.comadventure-life.com
#22#24#16#7
le commandant charcotOptimize
780/mo
You #36AIOen.wikipedia.orgpolarcruises.comforbestravelguide.comcntraveler.comyoutube.com
#10
north pole cruiseCreate
680/mo
You AIOswoop-arctic.comadventuresmithexplorations.comapex-expeditions.comnorthpolecruises.comus.ponant.com
#16
floreana galapagosOptimize
580/mo
You #20AIOen.wikipedia.orgmemoirsofaglobetrotter.comgalapatours.comgalapagossafaricamp.comyoutube.com
#4#6#7
galapagos divingOptimize
520/mo
You #47AIOpadi.combluewaterdivetravel.comscubadiving.comexplorerventures.comtravel.padi.com
#37#19
galapagos tours priceOptimize
480/mo
You AIOmetropolitan-touring.comgalapagosisland.netmidlandtravel.com.ecgalapagosislands.comrebeccaadventuretravel.com
#26#6#33#5
galapagos scuba diving liveaboardOptimize
390/mo
You AIOexplorerventures.commasterliveaboards.comzubludiving.comtravel.padi.comgalapagossky.com
#37#28#6
amazon cruisesCreate
370/mo
You #39AIO
galapagos liveaboardOptimize
370/mo
You AIO
#36#6

Positions link to the ranking URL · 👑 = #1 · Plan flags keywords already in your content plan · the AI Overview favicons are the domains Google cites (yours ringed pink).

By category

Who AI recommends for "best…" questions, by category

When buyers ask AI for the best provider in each category, this is who it names — and where you're missing.

galapagos cruisesYou
AI recommends: adventuresmithexplorations.com 25%
galapagos yacht chartersYou
AI recommends: adventuresmithexplorations.com 25%
luxury galapagos cruisesYou14.3%
AI recommends: galapagosislands.com 71.4%
galapagos toursYou
AI recommends: galapagosislands.com 50%
expedition cruisesYou
AI recommends: adventuresmithexplorations.com 20%
galapagos hotelsYou
AI recommends: galapagosislands.com 100%
galapagos dealsYou
AI recommends: galapatours.com 100%
wildlife vacationsYou
AI recommends: galapagosislands.com 100%

Pink rows = a competitor wins the category and you score 0. Cells = share of that category's "best provider" prompts naming each brand.

3

Where AI gets its answers — and how to get in

AI doesn't invent answers, it pulls from sources. These are the domains, Reddit threads, and citations behind your category. Earning a place in them — through content, a managed Reddit presence, and outreach — is how you get surfaced.

Citations

The sources AI trusts in your category

The domains AI engines cite when answering your buyers' questions. Earning mentions on these pages is the fastest path to getting surfaced.

Top cited domains
  1. youtube.com
    147
  2. reddit.com
    144Reddit
  3. adventuresmithexplorations.com
    115Competitor
  4. galapagosislands.com
    95Competitor
  5. google.com
    76
  6. expeditions.com
    69
  7. en.wikipedia.org
    62
  8. quasarex.com
    61
  9. adventure-life.com
    44
  10. cruisecritic.com
    40
  11. galapatours.com
    40Competitor
  12. galapagos.org
    37
  13. galapagossafaricamp.com
    36
  14. polarcruises.com
    35
  15. intrepidtravel.com
    35
  16. happygringo.com
    35
Reddit

The conversations AI pulls from

Reddit is one of the most-cited sources in AI answers. We triaged 173 threads in your category — which AI already cites, which name a competitor, and where you could be in the conversation.

116
threads AI already cites
88
high-intent threads to engage
4
competitor recommended, not you
0
already mention you

A managed branded Reddit profileputs authentic, helpful answers in these threads — the content AI engines then cite back. Pink rows = a competitor is in the thread and you're not.

Outreach

Pages to earn a mention on

AI cites these pages when answering your buyers — and you're absent from 29 of them. On 5 a competitor is actively recommended. Each is a page to earn a mention or citation on.

Galapagos Cruise vs Land Tour: Which Is Better? - Cruises to Galapagos Islands
cruisestogalapagosislands.com
Competitorsgalapagosislands.com
You: AI cites 12×
Lindblad vs Silversea in the Galapagos: Which Luxury Operator Wins? - Cruises to Galapagos Islands
cruisestogalapagosislands.com
Competitorsgalapagosislands.com
You: AI cites 12×
Best Galápagos Cruise Lines Compared (2026)
smallshiptravel.com
Competitorsgalapagosislands.com
You: AI cites 10×
How to Get to the Galapagos Islands (Flights, Airports, Connections) - Cruises to Galapagos Islands
cruisestogalapagosislands.com
Competitorsgalapagosislands.com
You: AI cites 9×
Sustainable Travel Partners Galápagos | Galápagos Conservancy
galapagos.org
Competitorsadventuresmithexplorations.comgogalapagos.comgalapagosislands.com
You: AI cites 7×
Best Antarctica Expedition Cruises 2026: Top 10 Operators Ranked
best-antarctica-expedition-cruises.com
You: AI cites 24×
Northwest Passage: Greenland to Alaska
nationalgeographic.com
You: AI cites 22×
Antarctica Tourism Guide -
antarcticatourism.org
You: AI cites 21×
Galapagos Private Yacht Charter | Aqua Expeditions
aquaexpeditions.com
You: AI cites 18×
Floreana Island | Galápagos Conservancy
galapagos.org
You: AI cites 15×
Best Antarctica Cruise Companies 2026: 10 Top Expedition Operators Ranked
best-antarctica-cruise-companies.com
You: AI cites 14×

Digital-PR & outreach earns you placement on these high-authority pages — the ones AI engines pull from when answering your buyers.

4

How AI describes you

Beyond whether AI mentions you — how it actually talks about you versus competitors: the tone, the strengths it credits, and the caveats worth fixing.

Sentiment

How AI describes you vs competitors

From 54 brand-comparison answers — the tone AI takes about you, what it praises, and the caveats it raises.

71%
AI favorability
Largely favorable
32 positive · 10 neutral · 3 negative

AI consistently positions Voyagers Travel Company as a boutique, Ecuador-based luxury travel designer and DMC excelling at highly customized, multi-destination South America itineraries (Galápagos + Amazon + Andes + Peru), with a strong local presence in Quito giving it real-time operational advantages over overseas agencies.

Pages AI cites about you

Your earned presence in AI's comparisons — keep these accurate and strong.

AI praises7
  • Headquartered locally in Quito, Ecuador, providing boots-on-the-ground logistics, real-time relationships with yacht operators, and same-timezone crisis management
  • Exceptional tailor-made, bespoke itinerary design combining Galápagos cruises with mainland Ecuador, Amazon, Andes, and Peru/Machu Picchu
  • Strong specialization in luxury and private yacht charters with access to the full elite Galápagos fleet
  • Dedicated liveaboard diving expertise, booking top dive vessels such as Galapagos Sky, Aggressor III, Tiburon Explorer, and Humboldt Explorer
  • Highly personalized, high-touch trip coordination with consistently positive customer feedback for problem-solving and hands-on support
Caveats AI raises6
  • Smaller review volume compared to competitors like GalapagosIslands.com (cited as ~17 Trustpilot reviews vs competitors' larger bases)
  • Less 'Galápagos-only institutional depth' than long-established Ecuador DMCs for travelers wanting only the islands
  • Not the strongest fit for Antarctica or polar expeditions compared to AdventureSmith Explorations
  • Less transparent online price comparison tools versus platforms like Galapatours or GalapagosIslands.com
  • Broader South America focus means Galápagos-only specialization is perceived as slightly less deep than pure Galápagos specialists
What the models say about you
Geminipositive

Voyagers Travel is a specialized luxury travel agency and destination management company (DMC). They do not own a single flagship vessel; instead, they curate high-end, tailor-made itineraries. The Advantage: They have access to the entire elite fleet in the Galapagos.

ChatGPTmixed

If your primary goal is getting the best Galápagos cruise, I would generally give the edge to AdventureSmith Explorations... because they specialize almost exclusively in expedition cruises and have a much larger track record in matching travelers to the right vessel.

Geminipositive

Voyagers Travel Company: Based locally in Quito, Ecuador. This is their biggest competitive edge. If a flight gets delayed, a passport goes missing, or civil unrest impacts travel logistics, their local team operates in the exact same time zone and has immediate, boots-on-the-ground capabilities.

Links AI surfaced in the comparisons
voyagers.travelYou5×galapatours.comCompetitor4×galapagosislands.comCompetitor2×gogalapagos.comCompetitor1×

When AI compares brands it links mostly to the brands' own sites — the narrative is the model's synthesis, not third-party-sourced. (The category citation landscape is in “The sources AI trusts” above.)

How AI frames each competitor
adventuresmithexplorations.com69% fav

AI positions AdventureSmith Explorations as a globally recognized, California-based expedition cruise specialist and boutique broker founded by former wilderness guides, considered the strongest option for polar/Antarctica and Alaska small-ship cruising, with a large curated ship portfolio and highly personalized consultative booking process, though it lacks Voyagers' local Ecuador presence and South America land-combination depth.

galapatours.com64% fav

AI positions Galapatours as a tech-forward, Galápagos-only specialist booking platform and aggregator (part of German Ventura TRAVEL group) with one of the largest online cruise databases (60–80+ vessels), excellent filtering and price-transparency tools, strong last-minute deals, and high customer ratings (4.3/5 Trustpilot), best suited for travelers who want self-service comparison and the broadest ship inventory rather than deeply customized multi-destination itineraries.

gogalapagos.com36% fav

AI positions GoGalapagos (by KleinTours) as a long-established (40+ years) direct Ecuadorian fleet operator owning and running specific eco-luxury expedition vessels (Galapagos Legend, Coral I & II), praised for strong logistics, naturalist guiding, and consistent service standards, but consistently noted as not a dedicated scuba diving operator and offering less customization flexibility than broker-style agencies.

galapagosislands.com55% fav

AI positions GalapagosIslands.com (Galapagos Travel Center / Columbus Travel) as a consumer-facing powerhouse and mega-marketplace with one of the largest online Galápagos cruise inventories, strong logistics and responsive agents, excellent search and comparison tools, a large review base, and particular strength for Galápagos-centric trips with Ecuador extensions, though it is more Ecuador/Galápagos-centric and less suited for broad multi-country South America customization.

Back to your content plan
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AI VisibilityCh 2/6 · 4/4