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- Nexo lost 23% YoY while Ledn gained 60% — same market, opposite trajectory.
- 22,633 addressable clicks/mo sit in categories Nexo isn't competing in — almost all educational and editorial content.
- Our agent running on the ChatGPT model got blocked trying to visit nexo.com — this could be due to Cloudflare bot-protection blocking AI agents, needs investigation.
Bottom line
Nexo can grow from 14K clicks a month to 31K in 1 year.
Opportunity score
Qualified
Tech verdict
Pre-auditHigh risk
Blocking issues
10 pass1 blocking
Full audit required
Nexo ranked pages
500+
Only ~90 drive meaningful traffic — the other 400+ need a content audit to identify why they aren't ranking.
Growth runway
2.2× growth
Today
14K/mo
12-mo target
31K/mo
Addressable market
23K/mo
Moderate scenario: 118%+ growth in organic traffic within 12 months.
Competitors we analysed
10 competitors measured against Nexo — 10 active in 🇺🇸 🇬🇧 🇨🇦 🇦🇺 4 markets organic search.
Direct competitors
| Estimated traffic | Per market · 4 in scope + others | Estimated ranked | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| # | Competitor | Worldwide all countries | Trend· HoH | US | GB | CA | AU | Others | Keywords | Pages |
| #3 | NexoYou nexo.com | 14K/mo | -23% | 8.4K | 1.5K | 199 | 195 | 4.1K Other countries4.1K
+ 0 long-tail | 2.9K | |
| #1 | YouHodler youhodler.com | 32K/mo | -20% | 8.1K | 1.7K | 704 | 317 | 22K Other countries22K
+ 14K long-tail | 5.5K | |
| #2 | Aave aave.com | 17K/mo | -11% | 5.3K | 709 | 958 | 243 | 9.5K Other countries9.5K
+ 6.4K long-tail | 3.4K | |
| #4 | Xapo Bank xapobank.com | 10K/mo | -42% | 3.9K | 329 | 515 | 70 | 5.7K Other countries5.7K
+ 4.1K long-tail | 635 | |
| #5 | Ledn ledn.io | 6.4K/mo | +60% | 4.2K | 429 | 920 | 239 | 614 Other countries614 + 614 long-tail | 881 | |
| #6 | Arch Lending archlending.com | 5.8K/mo | -21% | 4.4K | 371 | 632 | 51 | 378 Other countries378
| 2.6K | |
| #7 | Figure Markets figuremarkets.com | 3.0K/mo | +8% | 2.4K | 41 | 88 | 12 | 443 Other countries443
+ 175 long-tail | 177 | |
| #8 | CoinRabbit coinrabbit.io | 1.9K/mo | -39% | 1.7K | 80 | 85 | 33 | 9 Other countries9
| 1.3K | |
| #9 | Salt Lending saltlending.com | 1.2K/mo | -27% | 1.1K | 53 | 30 | 19 | 26 Other countries26
| 450 | |
| #10 | Unchained Capital unchained.com | 714/mo | -87% | 721 | 28 | 64 | 27 | — Other countries—
| 570 | |
| #11 | APX Lending apxlending.com | 333/mo | +626% | 135 | 9 | 198 | 1 | — | 91 | |
#3
NexoYou
nexo.com
Worldwide
14K/mo
Trend
-23%
Ranked keywords
2.9K
Ranked pages
#1
YouHodler
youhodler.com
Worldwide
32K/mo
Trend
-20%
Ranked keywords
5.5K
Ranked pages
#2
Aave
aave.com
Worldwide
17K/mo
Trend
-11%
Ranked keywords
3.4K
Ranked pages
#4
Xapo Bank
xapobank.com
Worldwide
10K/mo
Trend
-42%
Ranked keywords
635
Ranked pages
#5
Ledn
ledn.io
Worldwide
6.4K/mo
Trend
+60%
Ranked keywords
881
Ranked pages
#6
Arch Lending
archlending.com
Worldwide
5.8K/mo
Trend
-21%
Ranked keywords
2.6K
Ranked pages
#7
Figure Markets
figuremarkets.com
Worldwide
3.0K/mo
Trend
+8%
Ranked keywords
177
Ranked pages
#8
CoinRabbit
coinrabbit.io
Worldwide
1.9K/mo
Trend
-39%
Ranked keywords
1.3K
Ranked pages
#9
Salt Lending
saltlending.com
Worldwide
1.2K/mo
Trend
-27%
Ranked keywords
450
Ranked pages
#10
Unchained Capital
unchained.com
Worldwide
714/mo
Trend
-87%
Ranked keywords
570
Ranked pages
#11
APX Lending
apxlending.com
Worldwide
333/mo
Trend
+626%
Ranked keywords
91
Ranked pages
Worldwideshows the competitor's total organic traffic across every country. Per-market cells (US, GB, CA, AU) use heatmap saturation — darker green = stronger presence in that country.
Content lanes · who owns what
Educational reference claims 52% of the 22,633-click addressable pool.
Editorial content adds another 43%, meaning informational content types together define nearly the entire rankable opportunity.
The worldwide search market for winnable content is 23K clicks/mo — roughly 29% of competitor traffic. The rest is brand and navigation pages we can't address.
23K
search market
worldwide
worldwide
Content type
Clicks
Share
educational reference
12K
52%
editorial content
9.8K
43%
product & commercial
727
3.2%
comparison & decision
390
1.7%
| Competitor | educational reference | editorial content | comparison & decision | product & commercial | data & navigation | Search traffic worldwide / mo |
|---|---|---|---|---|---|---|
· | 16K/mo from 92 pages | |||||
27 2 pages | · | 3.8K/mo from 37 pages | ||||
231 4 pages | 971/mo from 15 pages | |||||
811 10 pages | · | · | · | 966/mo from 12 pages | ||
387 5 pages | · | · | · | 409/mo from 6 pages | ||
· | · | · | 209/mo from 2 pages | |||
124 4 pages | · | · | · | 59 1 page | 124/mo from 4 pages | |
53 1 page | · | · | · | 195 1 page | 53/mo from 1 page | |
| And 2 more competitors with smaller content footprints | ||||||
| Lane total | 12K 121 pages | 9.8K 26 pages | 390 9 pages | 727 16 pages | 20K 41 pages | 23K/mo from 172 pages |
16K/mo
92 pages
3.8K/mo
37 pages
- editorial content27 · 2p
971/mo
15 pages
- educational reference231 · 4p
966/mo
12 pages
- educational reference811 · 10p
409/mo
6 pages
- educational reference387 · 5p
209/mo
2 pages
124/mo
4 pages
- educational reference124 · 4p
- data & navigation59 · 1p
53/mo
1 pages
- data & navigation195 · 1p
- educational reference53 · 1p
And 2 more competitors with smaller content footprints.
Darker green = stronger presence in that lane. Click any cell to see the sample pages behind it — or a content type below for the whole lane. Figures reflect worldwide competitor search traffic; the per-market addressable opportunity is sized separately, with a deeper breakdown at onboarding.
