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- SafetyCulture pulls 3.2M clicks/mo — 97% of that driven by how-to and operational guides Fabrico doesn't yet publish.
- Fabrico is the fastest-growing entity in its competitive set YoY, but the median competitor still outdraws it 14-to-1.
- 804K clicks/mo sit in content categories where Fabrico has headroom — almost entirely educational and editorial formats.
Bottom line
Fabrico earns 4,658 clicks/mo against 803,723 addressable in 7 markets.
Opportunity score
Qualified
Tech verdict
Pre-auditQualified
Minor cleanup
10 pass1 blocking
AEO-ready
Competitor content edge
97% editorial
nearly all competitor traffic comes from how-to and educational content
Growth runway
4.3× growth
Today
4.7K/mo
12-mo target
20K/mo
Addressable market
804K/mo
Moderate scenario: 329%+ growth in organic traffic within 12 months.
Competitors we analysed
9 competitors measured against Fabrico — 9 active in 🇺🇸 🇬🇧 🇵🇱 🇧🇬 🇫🇷 🇳🇱 🇷🇸 7 markets organic search.
Direct competitors
| Estimated traffic | Per market · top 6 of 7 markets + others | Estimated ranked | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Competitor | Worldwide all countries | Trend· HoH | US | GB | FR | NL | PL | BG | Others | Keywords | Pages |
| #10 | FabricoYou fabrico.io | 16K/mo | +191% | 4.0K | 590 | 292 | 34 | 119 | 273 | 11K Target markets1
Other countries11K
+ 0 long-tail | 3.0K | |
| #1 | SafetyCulture safetyculture.com | 5.7M/mo | +216% | 3.2M | 150K | 53K | 6.3K | 4.5K | 77 | 2.3M Target markets70
Other countries2.3M
+ 1.3M long-tail | 189K | |
| #2 | AVEVA aveva.com | 490K/mo | +14% | 125K | 32K | 6.8K | 1.3K | 287 | 20 | 324K Target markets41
Other countries324K
+ 142K long-tail | 15K | |
| #3 | Tulip tulip.co | 405K/mo | -52% | 104K | 7.5K | 9.7K | 455 | 153 | 0 | 284K Target markets1
Other countries284K
+ 139K long-tail | 13K | |
| #4 | UpKeep upkeep.com | 352K/mo | -37% | 110K | 7.2K | 240 | 669 | 187 | 1 | 234K Target markets0
Other countries234K
+ 109K long-tail | 19K | |
| #5 | MaintainX getmaintainx.com | 276K/mo | +10% | 113K | 9.2K | 237 | 426 | 147 | 5 | 154K Target markets3
Other countries154K
+ 69K long-tail | 24K | |
| #6 | Fiix fiixsoftware.com | 258K/mo | -54% | 69K | 5.5K | 230 | 470 | 88 | 46 | 183K Target markets1
Other countries183K
+ 60K long-tail | 10K | |
| #7 | eMaint emaint.com | 113K/mo | +90% | 78K | 1.6K | 61 | 64 | 25 | 0 | 33K Target markets3
Other countries33K
+ 16K long-tail | 4.3K | |
| #8 | Limble CMMS limble.com | 46K/mo | +11593% | 37K | 684 | 35 | 44 | 4 | 0 | 8.3K Target markets0
Other countries8.3K
+ 1.7K long-tail | 7.3K | |
| #9 | Plex plex.rockwellautomation.com | 35K/mo | — | 29K | 921 | 466 | 303 | 38 | 21 | 5.0K Target markets1
Other countries5.0K
| 3.7K | — |
#10
FabricoYou
fabrico.io
Worldwide
16K/mo
Trend
+191%
Ranked keywords
3.0K
Ranked pages
#1
SafetyCulture
safetyculture.com
Worldwide
5.7M/mo
Trend
+216%
Ranked keywords
189K
Ranked pages
#2
AVEVA
aveva.com
Worldwide
490K/mo
Trend
+14%
Ranked keywords
15K
Ranked pages
#3
Tulip
tulip.co
Worldwide
405K/mo
Trend
-52%
Ranked keywords
13K
Ranked pages
#4
UpKeep
upkeep.com
Worldwide
352K/mo
Trend
-37%
Ranked keywords
19K
Ranked pages
#5
MaintainX
getmaintainx.com
Worldwide
276K/mo
Trend
+10%
Ranked keywords
24K
Ranked pages
#6
Fiix
fiixsoftware.com
Worldwide
258K/mo
Trend
-54%
Ranked keywords
10K
Ranked pages
#7
eMaint
emaint.com
Worldwide
113K/mo
Trend
+90%
Ranked keywords
4.3K
Ranked pages
#8
Limble CMMS
limble.com
Worldwide
46K/mo
Trend
+11593%
Ranked keywords
7.3K
Ranked pages
#9
Plex
plex.rockwellautomation.com
Worldwide
35K/mo
Trend
—
Ranked keywords
3.7K
Ranked pages
—
Worldwideshows the competitor's total organic traffic across every country. Per-market cells (US, GB, PL, BG, FR, NL, RS) use heatmap saturation — darker green = stronger presence in that country.
Content lanes · who owns what
Educational reference content holds 91.7% of the 1,184,030 addressable clicks/mo.
Editorial, product, how-to, and comparison pages share the remaining 8.3%, making definitional reference content the primary lane to enter.
The worldwide search market for winnable content is 1.2M clicks/mo — roughly 15% of competitor traffic. The rest is brand and navigation pages we can't address.
1.2M
search market
worldwide
worldwide
Content type
Clicks
Share
educational reference
1.1M
92%
editorial & blog content
41K
3.5%
product & commercial
41K
3.4%
how-to & instructional
10K
0.9%
comparison & decision
6.2K
0.5%
| Competitor | editorial & blog content | educational reference | how-to & instructional | comparison & decision | product & commercial | Search traffic worldwide / mo |
|---|---|---|---|---|---|---|
· | · | 607K/mo from 66 pages | ||||
186K/mo from 104 pages | ||||||
158K/mo from 217 pages | ||||||
108K/mo from 130 pages | ||||||
52K/mo from 175 pages | ||||||
38K/mo from 47 pages | ||||||
21K/mo from 111 pages | ||||||
· | 14K/mo from 78 pages | |||||
| And 1 more competitor with smaller content footprints | ||||||
| Lane total | 41K 164 pages | 1.1M 524 pages | 10K 68 pages | 6.2K 20 pages | 41K 152 pages | 1.2M/mo from 928 pages |
607K/mo
66 pages
186K/mo
104 pages
158K/mo
217 pages
108K/mo
130 pages
52K/mo
175 pages
38K/mo
47 pages
21K/mo
111 pages
14K/mo
78 pages
And 1 more competitor with smaller content footprints.
Darker green = stronger presence in that lane. Click any cell to see the sample pages behind it — or a content type below for the whole lane. Figures reflect worldwide competitor search traffic; the per-market addressable opportunity is sized separately, with a deeper breakdown at onboarding.
