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- EasySend lost 53% of its organic traffic YoY while Jotform surged 43% to 2M+ clicks/month.
- 1.9M addressable clicks/month sit in categories — digital intake, document workflows, eSign — where EasySend isn't competing effectively.
- 30% of all competitor traffic flows from editorial and how-to content EasySend has not built.
Bottom line
EasySend's 2,719 clicks/mo sits against 1,917,655 addressable clicks across 5 markets.
Opportunity score
Qualified
Tech verdict
Pre-auditStrong
Technically sound
10 pass3 minor
AEO-ready
Jotform's lead
2M+ clicks/mo
up 43% YoY — same market, widening fast
Growth runway
50×+ growth
Today
2.7K/mo
12-mo target
482K/mo
Addressable market
1.9M/mo
Moderate scenario: 4,900%+ growth in organic traffic within 12 months.
Competitors we analysed
7 competitors measured against EasySend — 7 active in 🇺🇸 🇬🇧 🇩🇪 🇫🇷 🇨🇦 5 markets organic search.
Direct competitors
| Estimated traffic | Per market · 5 in scope + others | Estimated ranked | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| # | Competitor | Worldwide all countries | Trend· HoH | US | GB | DE | FR | CA | Others | Keywords | Pages |
| #5 | EasySendYou easysend.io | 6.0K/mo | -53% | 2.1K | 672 | 14 | 48 | 105 | 3.1K Other countries3.1K
| 1.4K | |
| #1 | Jotform jotform.com | 7.5M/mo | +43% | 2.0M | 148K | 99K | 46K | 158K | 5.0M Other countries5.0M
+ 1.5M long-tail | 362K | |
| #2 | Appian appian.com | 175K/mo | -36% | 53K | 4.3K | 4.1K | 2.2K | 2.9K | 108K Other countries108K
+ 29K long-tail | 21K | |
| #3 | Nintex nintex.com | 32K/mo | -44% | 16K | 2.1K | 442 | 920 | 1.0K | 11K Other countries11K
+ 6.3K long-tail | 6.8K | |
| #4 | Lightico lightico.com | 11K/mo | -66% | 6.0K | 671 | 24 | 6 | 199 | 3.7K Other countries3.7K
+ 747 long-tail | 2.7K | |
| #6 | Feathery feathery.io | 3.5K/mo | -46% | 2.8K | 180 | 37 | 6 | 45 | 362 Other countries362
| 1.9K | |
| #7 | Unqork unqork.com | 3.2K/mo | -21% | 2.4K | 144 | 23 | 1 | 114 | 545 Other countries545
| 224 | |
| #8 | Intellistack intellistack.com | 393/mo | +139985% | 412 | 1 | 0 | 0 | 0 | — Other countries—
| 87 | |
#5
EasySendYou
easysend.io
Worldwide
6.0K/mo
Trend
-53%
Ranked keywords
1.4K
Ranked pages
#1
Jotform
jotform.com
Worldwide
7.5M/mo
Trend
+43%
Ranked keywords
362K
Ranked pages
#2
Appian
appian.com
Worldwide
175K/mo
Trend
-36%
Ranked keywords
21K
Ranked pages
#3
Nintex
nintex.com
Worldwide
32K/mo
Trend
-44%
Ranked keywords
6.8K
Ranked pages
#4
Lightico
lightico.com
Worldwide
11K/mo
Trend
-66%
Ranked keywords
2.7K
Ranked pages
#6
Feathery
feathery.io
Worldwide
3.5K/mo
Trend
-46%
Ranked keywords
1.9K
Ranked pages
#7
Unqork
unqork.com
Worldwide
3.2K/mo
Trend
-21%
Ranked keywords
224
Ranked pages
#8
Intellistack
intellistack.com
Worldwide
393/mo
Trend
+139985%
Ranked keywords
87
Ranked pages
Worldwideshows the competitor's total organic traffic across every country. Per-market cells (US, GB, DE, FR, CA) use heatmap saturation — darker green = stronger presence in that country.
Content lanes · who owns what
Product and commercial content commands 70.5% of the 4,021,522-click addressable pool.
Tools and templates rank second at 19.2%, meaning two content types cover nearly 90% of reachable demand.
The worldwide search market for winnable content is 4.0M clicks/mo — roughly 52% of competitor traffic. The rest is brand and navigation pages we can't address.
4.0M
search market
worldwide
worldwide
Content type
Clicks
Share
product & commercial
2.8M
70%
tools & templates
773K
19%
editorial content
236K
5.9%
educational reference
179K
4.4%
technical documentation
924
0.0%
| Competitor | editorial content | educational reference | product & commercial | technical documentation | tools & templates | Search traffic worldwide / mo |
|---|---|---|---|---|---|---|
· | 4.0M/mo from 128 pages | |||||
· | 22K/mo from 85 pages | |||||
· | 17K/mo from 68 pages | |||||
· | 2.7K/mo from 14 pages | |||||
· | · | 784/mo from 14 pages | ||||
· | · | · | · | · | 0/mo from 0 pages | |
· | · | · | · | · | 0/mo from 0 pages | |
| Lane total | 236K 111 pages | 179K 32 pages | 2.8M 43 pages | 924 21 pages | 773K 102 pages | 4.0M/mo from 309 pages |
4.0M/mo
128 pages
22K/mo
85 pages
17K/mo
68 pages
2.7K/mo
14 pages
784/mo
14 pages
0/mo
0 pages
No tracked content lanes yet.
0/mo
0 pages
No tracked content lanes yet.
Darker green = stronger presence in that lane. Click any cell to see the sample pages behind it — or a content type below for the whole lane. Figures reflect worldwide competitor search traffic; the per-market addressable opportunity is sized separately, with a deeper breakdown at onboarding.
