Why does UMG Cleaning earn 15× your organic traffic on the same keywords?

We pulled keyword, ranking, and traffic data for 30 operators in New York. This is what the data says about bmsbuildingservice.com.

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Monthly traffic — head to head
You vs. UMG Cleaning
Their lead
35,578visits / mo
BMS
UMG Cleaning
Market position

#9 in a 30-operator market

Top operators by monthly organic traffic. Your row is highlighted — currently below the top 5.

#OperatorTraffic
1
eMaids
emaidsinc.com
92,163
2
UMG Cleaning
umgcleaning.com
38,209
3
New York's Little Elves
nyelves.com
16,019
4
Office Cleaning Services
procleanings.com
14,597
5
Maid Sailors Cleaning Service
maidsailors.com
10,330
+3 more
9
BMSYou
bmsbuildingservice.com
2,631
+21 more
What's working

The strengths your data shows

Signals already going for you. These are the reasons SEO compounds — keep investing here.

Year-over-year traffic growth
+72%
Domain authority (DR)
150
Non-brand traffic share
88%
AI Overview presence
23% of sampled keywords
Referring domains
207
Where you're losing share

The gaps the data is calling out

Patterns we extracted from your keyword + traffic profile. Each is a place a competitor is winning what you should own.

1
Traffic grew +72% year-over-year — strong momentum
2
Missing 26 opportunity keywords competitors rank for (top: "cleaning service commercial" 201,000 vol)
3
1 page-2 opportunity keywords worth $1,734 if moved to page 1
Closest competitor

UMG Cleaning ranks top-10 for 4 keywords you don't

These are the keywords driving their visibility today. Every one is a page they have built and you haven't.

UMG Cleaning
umgcleaning.com
KeywordTheir positionVolume
cleaning service commercial#7201,000
cleaning companies commercial#7201,000
commercial cleaning companies#7165,000
cleaning company for offices#627,100
Your highest-value openings

3 keyword groups competitors rank for — and you don't

Curated from 810 gap list. Variants Google groups together (same volume + CPC) are collapsed into a single opportunity.

01

cleaning service commercial

opportunitybofu+2 variants

High-intent commercial cleaning service search.

Also covers: cleaning companies commercial, commercial cleaning service
Monthly value
$2.6M
Volume: 201,000/mo
CPC: $12.98
Top ranker:umgcleaning.com #7
02

commercial cleaning companies

opportunitybofu

Direct search for commercial cleaning companies.

Monthly value
$1.8M
Volume: 165,000/mo
CPC: $11.03
Top ranker:umgcleaning.com #7
03

cleaning for house

opportunitybofu

House cleaning service search.

Monthly value
$537K
Volume: 60,500/mo
CPC: $8.88
Top ranker:emaidsinc.com #6
Top ranking factors · New York

3 signals separating leaders from the rest of the 30 cleaners we analyzed — where do you stand?

We pulled keyword, ranking, and backlink data for all 30 cleaners in New York. These three metrics most consistently separate the leaders from the rest — check where BMS sits on each.

01
Authority
16
/30
Commonoperators at this bar
92+ referring domains

Distinct websites linking to the operator — the single strongest correlate of organic visibility.

02
Content depth
20
/30
Majorityoperators at this bar
6+ ranking pages

Indexed pages earning at least one keyword. More surface area = more long-tail entry points.

03
Non-brand reach
16
/30
Commonoperators at this bar
77%+ non-brand traffic

Share of traffic from non-branded queries. High non-brand = SEO is doing the acquisition work.

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What you walk away with
  • The 3 things costing you admissions — found on your site and ranked by impact.
  • What your top rivals do better— the playbook they don't want you to see.
  • A 3-fix action plan you can ship this week.
  • 30-min strategy call with Yaron — no pitch, just answers.
Compared against
emaidsinc.com
umgcleaning.com
nyelves.com
procleanings.com
maidsailors.com
+ 24 more
Yaron Avisar
Yaron walks you through it
Co-founder & SEO strategist. 15+ years scaling organic.
3-fix playbook for bmsbuildingservice.com
$1,499FREE