Why does Sheppard Pratt earn your organic traffic on the same keywords?

We pulled keyword, ranking, and traffic data for 20 operators in Maryland, United States. This is what the data says about thefreedomcenter.com.

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Monthly traffic — head to head
You vs. Sheppard Pratt
Their lead
210,046visits / mo
The Freedom Center
Sheppard Pratt
Market position

#3 in a 20-operator market

Top operators by monthly organic traffic. Your row is highlighted.

#OperatorTraffic
1
Sheppard Pratt
sheppardpratt.org
253,438
2
Alpas Wellness
alpaswellnesscenters.org
104,025
3
The Freedom CenterYou
thefreedomcenter.com
43,392
4
Maryland Addiction Recovery Center
marylandaddictionrecovery.com
19,921
5
BrightPoint Wellness
brightpoint-md.com
10,597
+15 more
What's working

The strengths your data shows

Signals already going for you. These are the reasons SEO compounds — keep investing here.

Year-over-year traffic growth
+87%
Domain authority (DR)
261
Non-brand traffic share
97%
AI Overview presence
66% of sampled keywords
Referring domains
1,420
Where you're losing share

The gaps the data is calling out

Patterns we extracted from your keyword + traffic profile. Each is a place a competitor is winning what you should own.

1
Traffic grew +86% year-over-year — strong momentum
2
95% blog traffic, only 0% service pages — awareness without conversion
3
Missing 7 opportunity keywords competitors rank for (top: "drug treatment centers near me" 60,500 vol)
4
6 page-2 opportunity keywords worth $1,042,623 if moved to page 1
Your highest-value openings

5 keyword groups competitors rank for — and you don't

Curated from 600 gap list. Variants Google groups together (same volume + CPC) are collapsed into a single opportunity.

01

drug treatment centers near me

opportunitybofu

Rehab/treatment search with MD geo or near-me intent.

Monthly value
$3.5M
Volume: 60,500/mo
CPC: $58.18
Top ranker:marylandtreatment.org #7
02

addiction help centers

opportunitymofu

General rehab/treatment search, broad intent.

Monthly value
$1.2M
Volume: 22,200/mo
CPC: $52.44
03

iop

opportunitymofu

Rehab program type or quality search with treatment intent.

Monthly value
$1.0M
Volume: 40,500/mo
CPC: $24.74
04

mental institution near me

opportunitybofu

Local-intent search for treatment services.

Monthly value
$929K
Volume: 60,500/mo
CPC: $15.36
Top ranker:sheppardpratt.org #3
05

inpatients

opportunitymofu

Rehab program type or quality search with treatment intent.

Monthly value
$892K
Volume: 22,200/mo
CPC: $40.17
Visual trust audit · 41-point rubric

3 patterns repeating across the top 11 luxury-rehab sites we audited — does yours?

We audited 11 luxury-rehab operators against our 41 visual-trust signals. These three show up across most of them — category table stakes. If The Freedom Center is missing any, prospects will notice.

01
Admissions Conversion
8
/11
Near-universalsites ship this
2+ CTAs in hero

At least two distinct CTAs in the hero viewport.

02
Facility Credibility
7
/11
Majoritysites ship this
Bespoke brand logo mark

A designed logo mark (not just a wordmark).

03
Insurance Clarity
6
/11
Commonsites ship this
Dedicated insurance section heading

Section heading dedicated to insurance / coverage.

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Audit personalized for The Freedom Center · ranked by impact · walked through with Yaron in 30 min. No fluff. No upsell.

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What this normally costs
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The Freedom Center
What you walk away with
  • The 3 things costing you admissions — found on your site and ranked by impact.
  • What your top rivals do better— the playbook they don't want you to see.
  • A 3-fix action plan you can ship this week.
  • 30-min strategy call with Yaron — no pitch, just answers.
Compared against
sheppardpratt.org
alpaswellnesscenters.org
marylandaddictionrecovery.com
brightpoint-md.com
marylandtreatment.org
+ 14 more
Yaron Avisar
Yaron walks you through it
Co-founder & SEO strategist. 15+ years scaling organic.
3-fix playbook for thefreedomcenter.com
$1,499FREE