Why does Sheppard Pratt earn 2.4× your organic traffic on the same keywords?

We pulled keyword, ranking, and traffic data for 20 operators in Maryland, United States. This is what the data says about alpaswellnesscenters.org.

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Monthly traffic — head to head
You vs. Sheppard Pratt
Their lead
149,413visits / mo
Alpas Wellness
Sheppard Pratt
Market position

#2 in a 20-operator market

Top operators by monthly organic traffic. Your row is highlighted.

#OperatorTraffic
1
Sheppard Pratt
sheppardpratt.org
253,438
2
Alpas WellnessYou
alpaswellnesscenters.org
104,025
3
The Freedom Center
thefreedomcenter.com
43,392
4
Maryland Addiction Recovery Center
marylandaddictionrecovery.com
19,921
5
BrightPoint Wellness
brightpoint-md.com
10,597
+15 more
What's working

The strengths your data shows

Signals already going for you. These are the reasons SEO compounds — keep investing here.

Year-over-year traffic growth
+399%
Domain authority (DR)
206
Non-brand traffic share
100%
AI Overview presence
75% of sampled keywords
Referring domains
595
Where you're losing share

The gaps the data is calling out

Patterns we extracted from your keyword + traffic profile. Each is a place a competitor is winning what you should own.

1
Traffic grew +399% year-over-year — strong momentum
2
87% blog traffic, only 11% service pages — awareness without conversion
3
Missing 8 opportunity keywords competitors rank for (top: "drug treatment centers near me" 60,500 vol)
4
1 page-2 opportunity keywords worth $446,742 if moved to page 1
Your highest-value openings

5 keyword groups competitors rank for — and you don't

Curated from 600 gap list. Variants Google groups together (same volume + CPC) are collapsed into a single opportunity.

01

drug treatment centers near me

opportunitybofu

Rehab/treatment search with MD geo or near-me intent.

Monthly value
$3.5M
Volume: 60,500/mo
CPC: $58.18
Top ranker:marylandtreatment.org #7
02

addiction help centers

opportunitymofu

General rehab/treatment search, broad intent.

Monthly value
$1.2M
Volume: 22,200/mo
CPC: $52.44
03

iop

opportunitymofu

Rehab program type or quality search with treatment intent.

Monthly value
$1.0M
Volume: 40,500/mo
CPC: $24.74
04

mental institution near me

opportunitybofu

Local-intent search for treatment services.

Monthly value
$929K
Volume: 60,500/mo
CPC: $15.36
Top ranker:sheppardpratt.org #3
05

inpatients

opportunitymofu

Rehab program type or quality search with treatment intent.

Monthly value
$892K
Volume: 22,200/mo
CPC: $40.17
Visual trust audit · 41-point rubric

3 patterns repeating across the top 11 luxury-rehab sites we audited — does yours?

We audited 11 luxury-rehab operators against our 41 visual-trust signals. These three show up across most of them — category table stakes. If Alpas Wellness is missing any, prospects will notice.

01
Admissions Conversion
8
/11
Near-universalsites ship this
2+ CTAs in hero

At least two distinct CTAs in the hero viewport.

02
Facility Credibility
7
/11
Majoritysites ship this
Bespoke brand logo mark

A designed logo mark (not just a wordmark).

03
Insurance Clarity
6
/11
Commonsites ship this
Dedicated insurance section heading

Section heading dedicated to insurance / coverage.

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Audit personalized for Alpas Wellness · ranked by impact · walked through with Yaron in 30 min. No fluff. No upsell.

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What this normally costs
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Alpas Wellness
What you walk away with
  • The 3 things costing you admissions — found on your site and ranked by impact.
  • What your top rivals do better— the playbook they don't want you to see.
  • A 3-fix action plan you can ship this week.
  • 30-min strategy call with Yaron — no pitch, just answers.
Compared against
sheppardpratt.org
thefreedomcenter.com
marylandaddictionrecovery.com
brightpoint-md.com
marylandtreatment.org
+ 14 more
Yaron Avisar
Yaron walks you through it
Co-founder & SEO strategist. 15+ years scaling organic.
3-fix playbook for alpaswellnesscenters.org
$1,499FREE