The Content Engine Behind Brands That Win AI Search
We don't write articles. We build custom content systems that compound into organic and AI Overview dominance. Research, workflows, execution, and learning flywheels. One client at a time.
We learn your brand before we write a single word.
Most agencies start with keywords. We start with identity. Every client gets a living knowledge base our AI writers read on every run, so the thousandth article sounds as on-brand as the first.
Brand Voice
Tone, pacing, POV, banned phrases, cadence rules. The guardrails our writers never step outside of.
Style Guide
Per-client rules with priority and evidence, versioned over time. Every correction is a new rule.
Unique Angles
Founder interviews, customer transcripts, and insider knowledge that no competitor can reverse-engineer from a SERP.
Product Map
Every SKU, feature, differentiator, and competing product mapped for the writers to reference.
Content Audit
What's already indexed, what ranks, what doesn't. Loaded into the brief before a single word is written.
Research that goes where keyword tools can't.
Before any brief is written, we run seven parallel research skills that pull from distinct sources and assemble the findings into a single dossier.
Keyword Research
Live search volumes, difficulty scoring, SERP features, and intent classification across primary, long-tail, and semantic clusters.
Competitor Analysis
Top 10 ranking pages per query, parsed for structure, angle, and reverse-engineered content gaps.
Reddit Research
Native mining across relevant subreddits. The questions real people ask, the pain points they vent, the phrasing they use.
X / Social Research
Real-time pulls from X for trending angles, expert opinions, and cultural moments we can hook into.
SERP Analysis
Every SERP element on Google and Bing: AI Overviews, People Also Ask, featured snippets, related searches, and Knowledge Panel signals.
Source Research
Citation-grade source hunting. Finds the primary source, not a rewritten blog, for every stat and expert quote.
Deep URL Scraping
Structured extraction of competitor pages, client pages, and reference documents. Not just text dumps.
Great content isn't written in one shot.
Every article runs through a chain of 56 discrete steps: research, strategy, briefing, writing, assembly, and delivery. Each step does one thing. No mega-prompts. No single-pass generation.
Before a single word is written, we load your brand kit, style rules, and prior content, then analyze the SERP, competitor pages, and social conversations around the target topic.
We reverse-engineer what actually wins and build a plan to beat it.
Everything the writer needs in one document. No guessing, no back-and-forth.
Every section written against your voice profile, grounded in the brief, then verified against multiple compliance layers before moving forward.
Polish, harden, and optimize for both traditional and AI search.
Ship, learn, and track. Every article enters a feedback loop that makes the next one better.
Our workflows get smarter every week.
Each published article loops back into the system that produced it. Wins become patterns, edits become rules, prompts rewrite themselves, and your voice gets encoded.
- 1
Winning Article Analysis
When a piece hits #1 or earns an AI citation, we reverse-engineer what made it work and fold those patterns into the prompts that produced it.
- 2
Editor Feedback Ingestion
Every comment, suggestion, and inline rewrite from Google Docs gets pulled back in, tagged, and converted into guideline updates.
- 3
Self-Improving Prompts
Prompts are versioned and scored against the previous version on live outputs. Underperformers roll back automatically.
- 4
Per-Client Learning Loop
Your workflows learn your voice over time. Every engagement diverges into something unique, shaped by your brand, your edits, and your wins.
- Loops back to the top
Month three looks nothing like month one. The longer we run, the more of your brain lives inside your content system.
A content system that compounds, not a freelance roster.
- 56
Grounding steps per article
- 7
Research sources per brief
- < 5m
From topic to research dossier
- 50+
Brands we operate for
Built In-House. Battle-Tested. Your Unfair Advantage.
A proprietary SEO and AI visibility engine built from scratch. Every module, from rank tracking to content production, is technology we own and operate.
RankShake
The end-to-end operating system for organic growth. Scan competitors, generate brand-safe content, and track rankings across Google, AI Overviews, ChatGPT, Gemini, and Perplexity. All from one dashboard.
This is not an agency with AI tools. It's a content engine with an agency wrapped around it.
Most agencies bolt AI onto the same deliverables they've shipped for a decade. We built a platform first, and we operate it on behalf of a small number of clients who want a system that gets smarter every week.
- A dedicated content system engineered around your brand, your voice, and your growth motion.
- Research, writing, publishing, tracking, and refreshing. All in one connected platform.
- Transparent execution: every article ships with its full research trail, prompt lineage, and cost.
- A flywheel that compounds. Year two is where the leverage kicks in.
Sima Krupatkin
SEO Strategist
Itay Malinski
Founder & CEO
Yaron Avisar
Content LeadNext Steps?
Book a strategy call and get:
Current Status
Where you rank now across Google, AI Overviews, ChatGPT, Gemini, and Perplexity.
Gap Analysis
The topics you're missing but your competitors aren't, mapped by intent and opportunity.
Forecast
Projected traffic and pipeline growth based on your market and competitive position.
Next Steps?
Book a strategy call and get:
Current Status
Where you rank now across Google, AI Overviews, ChatGPT, Gemini, and Perplexity.
Gap Analysis
The topics you're missing but your competitors aren't, mapped by intent and opportunity.
Forecast
Projected traffic and pipeline growth based on your market and competitive position.