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The Pursuit of Discovery: LinkedIn Adds SEO Description and Title to Posts

Itay Malinski
February 9, 2023
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Following a recent update, LinkedIn has finally introduced the ability to add an SEO description and Title to your posts. The framework for these appears to be the same as any other website and is primarily meant to aid with discovery and indexing in the grander context of search engines.

This begs the question, how do you add an SEO description and title to your LinkedIn posts? And does it matter?

Key Takeaways

  • LinkedIn now lets you add an SEO description and title to posts for better search discovery and ranking.
  • To add an SEO title and description, select Write Article, then the Publishing Menu, and then finally, Settings.
  • The addition of SEO tools indicates LinkedIn’s transformation into a valuable publishing platform for professionals to promote their brand image and identity,
  • To optimize your SEO title and description,  keep your title short and concise and add keywords to your meta description.
  • Adding an SEO description and meta is important as it improves the visibility on LinkedIn and various other search engines like Google.

How to Add an SEO Title and Description to LinkedIn Post

Before we talk about whether adding an SEO Title and Description is important, here’s how you can go about doing so in the first place:

  • Once you’ve opened up LinkedIn, select Write Article
  • Now, in the top toolbar, select Publishing Menu
  • Select Settings
  • You’ll now be able to enter an appropriate SEO Title and Description

Is Adding A SEO Title and Meta Description on LinkedIn Important?

Yes, adding an SEO description and title is extremely important for your LinkedIn articles. This is because it acts as an aide to search discovery. In essence, a properly placed meta description and title can have your content rank in Google alongside its organic following on LinkedIn.

This acts as an unprecedented time for larger content creators who have generally kept their audience constricted to the platform. Now, you can expect readers from outside LinkedIn to be able to view your content which will help bolster your followers dramatically. 

Tips For Adding Meta Descriptions and SEO Titles on LinkedIn

Generally speaking, LinkedIn follows the same SEO practices and discovery methods as every other search engine. However, here are some tips you can utilize to ensure your content ranks on Google via LinkedIn:

  • Keep Your Title Short and Concise: While catchy titles may grab your reader’s attention, they can also appear extremely wordy to a search engine. Therefore, keep your titles relatively short and don’t add unnecessary caps, as this can harm your ranking. 
  • Your Meta Matters: Add your keywords in your meta description at least once. Keep them between 140-160 characters so that they don’t truncate. Generally, your meta description should act as a summary of your article.
  • Don’t Sway From Your Article: A lot of times, your meta description and title may seem really appropriate and well-connected but may not actually connect well with your actual article. This can lead to heavy penalization from a search engine’s end as it can deem your content as spammy.

Final Thoughts

LinkedIn is slowly becoming a proper publishing medium where professionals can take advantage of the high domain authority bestowed upon them by virtue of the site’s size and expertise in particular spaces. With the addition of more SEO-related tools, we can expect more creators to flock to LinkedIn for promoting their brand image and identity.


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