The Behavioral Wellness Center at Girard
bewellctr.org
CHALLENGERDeclining
Key Metrics
Traffic
1,881
↓ 88% vs avg
DR
189
↓ 20% vs avg
Keywords
348
↓ 89% vs avg
Ref. Domains
248
↓ 56% vs avg
Value
$15K
↓ 87% vs avg
Win Rate
52.1%
↑ 34% vs avg
Potential
$108K
Non-Brand
80.8%
↑ 17% vs avg
Traffic Distribution
80.8%
Non-Brand
Non-Brand 80.8%
Brand 19.2%
-17%
Declining
MoM
-38%
Declining
QoQ
-74%
Declining
YoY
Organic Growth
$108Kestimated potential value
Strategic Insights
3 findingsAI-generated analysis for The Behavioral Wellness Center at Girard
Alert
Traffic declining -74% YoY with no recovery signs
Keyword Gaps
Missing 26 opportunity keywords competitors rank for (top: "rehabs close to me" 60,500 vol)
Quick Win
12 page-2 opportunity keywords worth $107,507 if moved to page 1
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Traffic by Page Type
homepage
72.6%service
27.4%Keyword Position Profile
Pos #117
Pos #2-327
Pos #4-1040
Pos #11-2049
AI Overview Exposure
7.2%
25 of 348 keywords
trigger AI overviews in SERPs
Keyword Relevance
38
opportunities out of 55
Opportunity
38Supporting
4Irrelevant
13Funnel Stage
BOFU
38MOFU
3TOFU
14$108K
total potential value
12
page-2 keywords
12
opportunities
$108K
opportunity value
| Keyword | Volume | CPC | Pos | Est. Value | Relevance | Funnel | Reason |
|---|---|---|---|---|---|---|---|
drug treatment philadelphia / | 880 | $52.81 | #14 | $46K | opportunity | bofu | Geo-targeted Philly drug treatment search. |
mental hospital philadelphia / | 1,300 | $8.63 | #16 | $11K | opportunity | bofu | Seeking Philadelphia mental health treatment. |
detox in philadelphia / | 110 | $62.62 | #15 | $7K | opportunity | bofu | Geo-targeted Philly detox search. |
detox in philadelphia pa / | 110 | $62.62 | #11 | $7K | opportunity | bofu | Geo-targeted Philly detox search. |
detox centers in philadelphia / | 70 | $85.09 | #12 | $6K | opportunity | bofu | Geo-targeted Philly detox center search. |
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