Highland Springs
highlandspringshealth.com
CONTENDERStable
Key Metrics
Traffic
5,432
↑ 11% vs avg
DR
198
↑ 0% vs avg
Keywords
611
↓ 61% vs avg
Ref. Domains
148
↓ 42% vs avg
Value
$68K
↑ 30% vs avg
Win Rate
51.6%
↑ 32% vs avg
Potential
$391K
Non-Brand
49.7%
↓ 32% vs avg
Traffic Distribution
49.7%
Non-Brand
Non-Brand 49.7%
Brand 50.3%
-21%
Declining
MoM
-26%
Declining
QoQ
-9%
Declining
YoY
Organic Growth
$391Kestimated potential value
Strategic Insights
3 findingsAI-generated analysis for Highland Springs
Keyword Gaps
50% brand traffic — over-reliant on existing awareness
Keyword Gaps
Missing 14 opportunity keywords competitors rank for (top: "best drug rehabilitation centers" 3,600 vol)
Quick Win
6 page-2 opportunity keywords worth $390,736 if moved to page 1
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Growth Strategist · Aloha Digital
Traffic by Page Type
homepage
62.5%service
22%location
8.9%blog
5.9%about
0.7%Keyword Position Profile
Pos #120
Pos #2-311
Pos #4-1029
Pos #11-2056
AI Overview Exposure
27.2%
166 of 611 keywords
trigger AI overviews in SERPs
Keyword Relevance
24
opportunities out of 58
Opportunity
24Supporting
31Irrelevant
3Funnel Stage
BOFU
23MOFU
30TOFU
5$391K
total potential value
6
page-2 keywords
6
opportunities
$391K
opportunity value
| Keyword | Volume | CPC | Pos | Est. Value | Relevance | Funnel | Reason |
|---|---|---|---|---|---|---|---|
drugs and alcohol rehab /substance-abuse-treatment/inpatient-rehab | 1,900 | $85.56 | #19 | $163K | opportunity | bofu | Combined drug/alcohol rehab, very high CPC. |
addiction rehab inpatient /substance-abuse-treatment/inpatient-rehab | 2,400 | $60.71 | #17 | $146K | opportunity | bofu | Inpatient rehab search, high CPC, conversion ready. |
recovery resources in cleveland /substance-abuse-treatment/outpatient-rehab | 1,900 | $24.90 | #16 | $47K | opportunity | mofu | Local recovery resource search, Cleveland client. |
cleveland rehabilitation centers /substance-abuse-treatment/outpatient-rehab | 390 | $30.05 | #15 | $12K | opportunity | bofu | Local facility search, high CPC, conversion ready. |
drug rehabilitation centers in cleveland ohio /substance-abuse-treatment/outpatient-rehab | 390 | $30.05 | #15 | $12K | opportunity | bofu | Local facility search, high CPC, ready to act. |
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