BrightPoint Wellness
brightpoint-md.com
LEADERGrowing
Key Metrics
Traffic
10,597
↓ 54% vs avg
DR
391
↑ 96% vs avg
Keywords
2,134
↑ 6% vs avg
Ref. Domains
536
↑ 26% vs avg
Value
$67K
↓ 48% vs avg
Win Rate
25%
↓ 26% vs avg
Potential
$254K
Non-Brand
99.3%
↑ 82% vs avg
Traffic Distribution
99.3%
Non-Brand
Non-Brand 99.3%
Brand 0.7%
-1%
Declining
MoM
+44%
Growing
QoQ
+20%
Growing
YoY
Organic Growth
$254Kestimated potential value
Strategic Insights
3 findingsAI-generated analysis for BrightPoint Wellness
Info
67% blog traffic, only 31% service pages — awareness without conversion
Keyword Gaps
Missing 10 opportunity keywords competitors rank for (top: "drug treatment centers near me" 60,500 vol)
Quick Win
20 page-2 opportunity keywords worth $254,200 if moved to page 1
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Growth Strategist · Aloha Digital
Traffic by Page Type
blog
67.1%service
31.3%homepage
1.6%Keyword Position Profile
Pos #116
Pos #2-335
Pos #4-10197
Pos #11-20184
AI Overview Exposure
81.5%
815 of 1,000 keywords
trigger AI overviews in SERPs
Keyword Relevance
10
opportunities out of 58
Opportunity
10Supporting
11Irrelevant
37Funnel Stage
BOFU
7MOFU
5TOFU
46$254K
total potential value
20
page-2 keywords
0
opportunities
$0.00
opportunity value
| Keyword | Volume | CPC | Pos | Est. Value | Relevance | Funnel | Reason |
|---|---|---|---|---|---|---|---|
bright point / | 14,800 | $6.67 | #13 | $99K | irrelevant | tofu | No clear addiction/treatment service intent. |
interventions for families /family-counseling/best-and-effective-family-therapy-activities/ | 880 | $47.14 | #13 | $41K | supporting | mofu | Treatment-finding informational query. |
irrational fears /awareness-program/rational-vs-irrational-fear/ | 9,900 | $2.59 | #19 | $26K | irrelevant | tofu | Mental-health term/definition, not rehab service intent. |
care plan dementia /life-with-dementia/10-essential-steps-to-create-a-care-plan-for-dementia-patients/ | 880 | $16.09 | #17 | $14K | irrelevant | tofu | No clear addiction/treatment service intent. |
borderline relationships /health-conditions/10-stages-of-bpd-relationship-cycle/ | 4,400 | $2.48 | #12 | $11K | irrelevant | tofu | No clear addiction/treatment service intent. |
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