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Smith's Pest Management

smithspestmanagement.com
LEADERDeclining
Key Metrics
Traffic
23,448
45% vs avg
DR
247
51% vs avg
Keywords
13,643
418% vs avg
Ref. Domains
1,383
340% vs avg
Value
$91K
24% vs avg
Win Rate
48.8%
19% vs avg
Potential
$9K
Non-Brand
100%
11% vs avg
Traffic Distribution
100%
Non-Brand
Non-Brand 100%
Brand 0%
+38%
Growing
MoM
-11%
Declining
QoQ
-77%
Declining
YoY
Organic Growth
$9Kestimated potential value

Strategic Insights

4 findings
Info
Traffic down -77% YoY but recovering (+38% last month)
Info
98% blog traffic, only 2% service pages — awareness without conversion
Keyword Gaps
Missing 30 keywords competitors rank for (top: "bed bugs treatment pest control" 90,500 vol)
Quick Win
3 page-2 opportunity keywords worth $9,222 if moved to page 1

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Yaron
Book a call with Yaron
Growth Strategist · Aloha Digital
Traffic by Page Type
blog
97.5%
service
2.1%
homepage
0.4%
Keyword Position Profile
Pos #15
Pos #2-311
Pos #4-1033
Pos #11-20174
AI Overview Exposure
88.7%
887 of 1,000 keywords
trigger AI overviews in SERPs
Keyword Relevance
0
opportunities out of 3
Opportunity
0
Supporting
2
Irrelevant
1
Funnel Stage
BOFU
0
MOFU
2
TOFU
1
$9K
total potential value
3
page-2 keywords
KeywordVolumeCPCPosEst. Value
what does a gopher eat
/blog/post/what-do-gophers-eat/
3,600$1.55#15$6K
snap traps for voles
/blog/post/how-to-trap-a-vole/
5,400$0.47#17$3K
vole live trap
/blog/post/how-to-trap-a-vole/
2,400$0.46#15$1K

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