Smith's Pest Management
smithspestmanagement.com
LEADERDeclining
Key Metrics
Traffic
23,448
↑ 45% vs avg
DR
247
↑ 51% vs avg
Keywords
13,643
↑ 418% vs avg
Ref. Domains
1,383
↑ 340% vs avg
Value
$91K
↓ 24% vs avg
Win Rate
48.8%
↑ 19% vs avg
Potential
$9K
Non-Brand
100%
↑ 11% vs avg
Traffic Distribution
100%
Non-Brand
Non-Brand 100%
Brand 0%
+38%
Growing
MoM
-11%
Declining
QoQ
-77%
Declining
YoY
Organic Growth
$9Kestimated potential value
Strategic Insights
4 findingsAI-generated analysis for Smith's Pest Management
Info
Traffic down -77% YoY but recovering (+38% last month)
Info
98% blog traffic, only 2% service pages — awareness without conversion
Keyword Gaps
Missing 30 keywords competitors rank for (top: "bed bugs treatment pest control" 90,500 vol)
Quick Win
3 page-2 opportunity keywords worth $9,222 if moved to page 1
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Growth Strategist · Aloha Digital
Traffic by Page Type
blog
97.5%service
2.1%homepage
0.4%Keyword Position Profile
Pos #15
Pos #2-311
Pos #4-1033
Pos #11-20174
AI Overview Exposure
88.7%
887 of 1,000 keywords
trigger AI overviews in SERPs
Keyword Relevance
0
opportunities out of 3
Opportunity
0Supporting
2Irrelevant
1Funnel Stage
BOFU
0MOFU
2TOFU
1$9K
total potential value
3
page-2 keywords
| Keyword | Volume | CPC | Pos | Est. Value |
|---|---|---|---|---|
what does a gopher eat /blog/post/what-do-gophers-eat/ | 3,600 | $1.55 | #15 | $6K |
snap traps for voles /blog/post/how-to-trap-a-vole/ | 5,400 | $0.47 | #17 | $3K |
vole live trap /blog/post/how-to-trap-a-vole/ | 2,400 | $0.46 | #15 | $1K |
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