Lloyd Pest Control
lloydpest.com
CONTENDERDeclining
Key Metrics
Traffic
9,537
↓ 41% vs avg
DR
242
↑ 48% vs avg
Keywords
3,812
↑ 45% vs avg
Ref. Domains
1,174
↑ 274% vs avg
Value
$106K
↓ 11% vs avg
Win Rate
35.1%
↓ 14% vs avg
Potential
$1.6M
Non-Brand
92.1%
↑ 3% vs avg
Traffic Distribution
92.1%
Non-Brand
Non-Brand 92.1%
Brand 7.9%
-24%
Declining
MoM
-43%
Declining
QoQ
-90%
Declining
YoY
Organic Growth
$1.6Mestimated potential value
Strategic Insights
4 findingsAI-generated analysis for Lloyd Pest Control
Alert
Traffic declining -90% YoY with no recovery signs
Info
75% blog traffic, only 9% service pages — awareness without conversion
Keyword Gaps
Missing 30 keywords competitors rank for (top: "bed bugs treatment pest control" 90,500 vol)
Quick Win
20 page-2 opportunity keywords worth $1,570,545 if moved to page 1
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Growth Strategist · Aloha Digital
Traffic by Page Type
blog
75.4%homepage
15.3%service
9.3%Keyword Position Profile
Pos #121
Pos #2-311
Pos #4-1082
Pos #11-20355
AI Overview Exposure
56.4%
564 of 1,000 keywords
trigger AI overviews in SERPs
Keyword Relevance
3
opportunities out of 3
Opportunity
3Supporting
0Irrelevant
0Funnel Stage
BOFU
3MOFU
0TOFU
0$1.6M
total potential value
20
page-2 keywords
| Keyword | Volume | CPC | Pos | Est. Value |
|---|---|---|---|---|
rodent exterminator near me /service-areas/pest-control-in-west-covina-ca | 5,400 | $30.69 | #13 | $166K |
are there brown recluse in california /blog/there-are-no-brown-recluse-spiders-in-southern-california/ | 1,000 | $151.74 | #11 | $152K |
are there brown recluse spiders in california /blog/there-are-no-brown-recluse-spiders-in-southern-california/ | 1,000 | $151.74 | #12 | $152K |
are there brown recluses in california /blog/there-are-no-brown-recluse-spiders-in-southern-california/ | 1,000 | $151.74 | #12 | $152K |
exterminator san diego /service-areas/pest-control-in-san-diego-county-ca | 4,400 | $28.40 | #13 | $125K |
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