Decision Point Center
decisionpointcenter.com
CHALLENGERGrowing
Key Metrics
Traffic
2,037
↓ 88% vs avg
DR
192
↓ 16% vs avg
Keywords
514
↓ 88% vs avg
Ref. Domains
205
↓ 57% vs avg
Value
$78K
↓ 13% vs avg
Win Rate
57.9%
↑ 45% vs avg
Potential
$272K
Non-Brand
98.8%
↑ 3% vs avg
Traffic Distribution
98.8%
Non-Brand
Non-Brand 98.8%
Brand 1.2%
0%
Growing
MoM
-4%
Declining
QoQ
+44%
Growing
YoY
Organic Growth
$272Kestimated potential value
Strategic Insights
3 findingsAI-generated analysis for Decision Point Center
Info
80% blog traffic, only 11% service pages — awareness without conversion
Keyword Gaps
Missing 13 opportunity keywords competitors rank for (top: "luxury rehab clinics" 5,400 vol)
Quick Win
9 page-2 opportunity keywords worth $271,530 if moved to page 1
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Growth Strategist · Aloha Digital
Traffic by Page Type
blog
79.5%service
11.4%commercial
8%homepage
1.1%Keyword Position Profile
Pos #14
Pos #2-314
Pos #4-1052
Pos #11-2044
AI Overview Exposure
22.2%
114 of 514 keywords
trigger AI overviews in SERPs
Keyword Relevance
22
opportunities out of 50
Opportunity
22Supporting
7Irrelevant
21Funnel Stage
BOFU
19MOFU
10TOFU
21$272K
total potential value
9
page-2 keywords
9
opportunities
$272K
opportunity value
| Keyword | Volume | CPC | Pos | Est. Value | Relevance | Funnel | Reason |
|---|---|---|---|---|---|---|---|
az rehab / | 3,600 | $61.55 | #16 | $222K | opportunity | bofu | AZ treatment search |
drug rehab facility arizona / | 880 | $43.77 | #12 | $39K | opportunity | bofu | AZ facility search with high intent |
ambien drug addiction /arizona-drug-addiction-treatment/benzodiazepine-rehab/ambien-rehab/ | 880 | $3.73 | #18 | $3K | opportunity | mofu | Researching Ambien addiction treatment |
arizona treatment / | 40 | $50.23 | #12 | $2K | opportunity | bofu | AZ facility search with high intent |
red point center / | 90 | $21.79 | #19 | $2K | opportunity | bofu | Named treatment center |
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